World's Cutest Rescue Dog Contest

The World's Cutest Rescue Dog Contest

Do you have the world's cutest rescue dog?

PEOPLE wants to turn your forever friend into a star!

Enter your rescue dog between June 10 and June 30. After the submission phase, PEOPLE editors will select 10 finalists. Readers will vote to narrow down those finalists to our Top 3, and the winner will be chosen by PEOPLE, Pedigree and our celebrity judges.

Enter the contest

Enter Contest

To Enter:

Upload a photo of your dog in the submission form, then tell us how adopting a pet changed your life – and theirs. Don’t forget to give a shout out to the rescue organization that helped you find your canine companion. Dogs of all shapes, sizes and ages are welcome.

Enter your rescue dog between June 10 and June 30. Our editors will select 10 finalists from the entries. Readers will narrow down the pool to three, and the winner will be chosen by PEOPLE, Pedigree, and celebrity judges.

Meet last year’s winner, Penny the One-eyed Rescue Dog!

The Grand Prize Winner Will Receive:

  • A custom photo shoot
  • A feature in PEOPLE magazine and on
  • A year's supply of dog food from Pedigree
  • $1,000 donation to the pet rescue organization of the winner’s choice
  • The World’s Cutest Rescue Dog will be revealed this September live on TODAY with Hoda & Jenna on NBC.

Official Rules

Void outside the fifty (50) United States, District of Columbia and where prohibited. Do not proceed to enter if you are not at least eighteen (18) years of age and a legal resident of, and located within, one of the 50 United States, or the District of Columbia, and have Internet access and photo uploading capability at the time of entry. By participating, you agree to be bound by these Official Rules and the decisions of the Sponsor, which are binding and final in all matters relating to this contest.


CONTEST PERIOD: The People's World's Cutest Rescue Dog Sponsored by Pedigree Contest ("Contest") begins at 12:01 a.m. Eastern Time ("ET") on 6/10/19 and ends at 11:59 p.m. ET on 9/20/19 ("Contest Period"). The Contest Period consists of the "Entry Period" beginning at 12:01 a.m. ET on 6/10/19 and ending at 11:59 p.m. ET on 6/30/19, the "Judging Period" starting on 7/1/19 and ending on 7/14/19 and the "Public Voting Phase" beginning at 12:01 a.m. ET on 7/17/19 and ending at 11:59 p.m. ET on 8/2/19.

Meredith Corp. 225 Liberty Street New York City, New York ("Sponsor").

HOW TO ENTER: During the Entry Period, visit and follow the provided instructions to complete the registration form and upload one (1) photo of your rescue dog and a no more than one-hundred fifty (150) word essay explaining your rescue story (the "Essay") and submit to enter (collectively, the "Entry"). There is no cost to enter. Entries generated by script, macro or other automated means or practices, or by any means which subvert the entry process will be void. All Entries must be received by 11:59 p.m. ET on 6/30/19 to be eligible.

ENTRY REQUIREMENTS: Entries may not contain, as determined by the Sponsor, in its sole discretion, any content that:

  • is sexually explicit or suggestive; unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group; profane or pornographic; contains nudity;
  • promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing); promotes any activities that may appear unsafe or dangerous;
  • promotes any particular political agenda or message;
  • is obscene or offensive; endorses any form of hate or hate group;
  • defames, misrepresents or contains disparaging remarks about other people or companies;
  • contains trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) owned by others;
  • contains any personal identification, such as personal names, license plate numbers, street addresses or e-mail addresses;
  • contains copyrighted materials owned by others (including photographs, sculptures, paintings, and other works of art or images published on or in websites, television, movies or other media);
  • contains materials embodying the names, likenesses, or other indicia identifying any person, including, without limitation, celebrities and/or other public or private figures, living or dead, without permission;
  • contains any individual other than the entrant and his/her rescue dog;
  • communicates messages or images inconsistent with the positive images and/or good will to which Sponsor wishes to associate; and/or
  • violates any law.

Entry must be the original work of the entrant, may not have been previously published, may not have won previous awards, and must not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity. If the Entry contains any material or elements that are not owned by the entrant, and/or which are subject to the rights of third parties, the entrant is responsible for obtaining, prior to submission of the Entry, any and all releases and consents necessary to permit the use and exhibition of the Entry by Sponsor in the manner set forth in these Official Rules, including, without limitation, name and likeness permissions from any person who appears in or is identifiable in the Entry. Sponsor reserves the right to request proof of these permissions in a form acceptable to Sponsor from any entrant at any time. Failure to provide such proof may, if requested, render Entry null and void. By submitting an Entry, entrant warrants and represents that he/she and any persons appearing or who are identifiable in the Entry consent to the submission and use of the Entry in the Contest and to its use as otherwise set forth herein.

By submitting an Entry, entrant hereby grants permission for the Entry to be posted on Sponsor websites and/or social media pages. Entrant agrees that Released Parties (as defined below) are not responsible for any unauthorized use of Entries by third parties. Released Parties do not guarantee the posting of any Entry and reserve the right to remove any posted Entry for any reason and at any time.

By submitting your Entry, you agree that your Entry conforms to these Official Rules and that Sponsor, in its sole discretion, may disqualify your Entry for any reason, including if it determines, in its sole discretion, that your Entry fails to conform to these Official Rules in any way or otherwise contains unacceptable content as determined by Sponsor, in its sole discretion.

Entering the Contest will automatically register entrant at if entrant has not already registered. Entries generated by script, macro or other automated means or practices, or by any means which subvert the entry process will be void.

ENTRY LIMIT: Each participant may only participate using one (1) pet, regardless of number or species of pets. Any attempt by a participant, or any other person, to participate using more than one pet, using any method, may result in disqualification by Sponsor, in its sole discretion.

ELIGIBILITY: This Contest is open to legal residents of the fifty (50) United States, and the District of Columbia, 18 years of age or older, with Internet access and photo uploading capability. Employees of Sponsor, Mars, Incorporated and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Contest and each of their respective parents, agents, affiliates, subsidiaries, and advertising and promotion agencies, and their immediate family members (regardless of where they reside) or household members, whether or not related, are not eligible to enter or win. "Immediate family members" shall mean spouses, parents, step-parents, children, step-children, siblings, step-siblings, and their respective spouses. "Household members" shall mean people who share the same residence at least three months a year.

JUDGING AND WINNER SELECTION: All eligible Entries received by Sponsor will be judged to select ten (10) finalists by a panel of qualified judges based on the following criteria: 50% originality of story, 30% quality of photo/media provided and 20% thoroughness of entry completion. The ten (10) entries with the highest total score will be deemed potential finalists and proceed to the voting phase outlined below, subject to verification of eligibility and compliance with these Official Rules. In the event of a tie, an additional, "tie-breaking" judge will determine the finalist(s) based on the criteria listed herein. Potential finalists will be notified via email and will be required to complete and return an Affidavit of Eligibility, License of Work and Release of Liability/Publicity within three (3) days of date of notification, or a shorter time if required by exigencies, or a runner-up may be selected. If such documents are not returned within the specified time period, Sponsor is unable to contact any potential finalist or any potential finalist is not in compliance with these Official Rules, finalist status may be forfeited and, at Sponsor's discretion, a runner-up may be selected as a finalist. Additionally, any potential finalist may be subject to a background check before being confirmed as a finalist. Sponsor reserves the right to disqualify a potential winner based on the results of such background check if Sponsor determines in its sole discretion that selecting such potential finalist might reflect negatively on the Sponsor. Sponsor reserves the right to advance fewer than ten (10) finalists to the voting phase if, in its sole discretion, it does not receive a sufficient number of eligible and qualified Entries and/or it is unable to confirm ten (10) entries prior to the start of the Public Voting Phase. **

PUBLIC VOTING PHASE: All finalist Photos and Essays will be posted on the Public Voting Phase. There will be a limit of one (1) vote per person (with a valid e-mail address) per day. For purposes of these Official Rules, a 'day' is defined as any twenty-four (24) hour period during the Public Voting Period beginning at 12:01 a.m. ET and ending at 11:59 p.m. ET. Votes received from any person or email address in excess of the above-stated limitation will be void. Finalists are prohibited from obtaining votes by any fraudulent or inappropriate means, including, without limitation, offering prizes or other inducements to members of the public, as determined by Sponsor in its sole discretion. At the conclusion of the Voting Period, the one (1) finalist receiving the highest number of votes will be deemed the potential grand prize winner. The two (2) finalists receiving the second highest number of votes will be deemed the potential runner-up prize winners. In the event of a tie, a qualified panel of judges will determine the winner in question from among the tied entries based on the "quality of photo/media provided" criterion specified above. Decisions of judges are final and binding in all respects. All results are unofficial until verified by Sponsor.

WINNER NOTIFICATION: Potential winners will be notified via email and will be required to complete and return an IRS W9 form within five (5) days of date of notification or a runner-up may be selected for the applicable prize. If such documents are not returned within the specified time period, prize or prize notification is returned as undeliverable, Sponsor is unable to contact any potential winner or any potential winner is not in compliance with these Official Rules, prize will be forfeited and, at Sponsor's discretion, a runner-up may be selected for the applicable prize.


Grand Prize: One (1) grand prize winner will receive a one (1) year supply of Pedigree dog food awarded in the form of twelve (12) coupons, each good for one (1) bag of Pedigree brand dog food valued at up to $30 each and the opportunity to participate in a photo shoot with Grand Prize winner's rescue pet featured in the Entry for an upcoming issue of PEOPLE magazine. The approximate retail value ("ARV") of the Grand Prize is $360. There is no retail value associated with the photo shoot portion of the Grand Prize. The opportunity to participate in the photo shoot and appear in an upcoming issue of PEOPLE magazine has no retail value, and if this prize component is not available and/or cannot be awarded for any reason, or, if the photo shoot takes place, but the feature cannot appear in PEOPLE magazine, the remaining element of the prize shall constitute full satisfaction of Sponsor's prize obligation to Grand Prize winner and no additional compensation will be awarded. Photo shoot shall be scheduled at a mutually agreeable time as determined between Sponsor and the Grand Prize winner. In the event that the Grand Prize winner lives within a reasonable distance of Sponsor's offices in New York, NY or Los Angeles, CA, the photo shoot may take place at Sponsor's offices and round-trip ground transportation will be provided. In the event that the Grand Prize winner declines or is unable to participate in the photo shoot portion of the prize, then the Grand Prize shall be forfeited in its entirety and the Grand Prize will be awarded to a runner-up based on the aforementioned judging results.

Runner-Up Prizes: Two (2) runner-up prize winners will each receive a Pedigree gift basket including a selection of Pedigree products with an ARV of $25 each.

Total ARV of all prizes: $375

Prizes are awarded "as is" with no warranty or guarantee express or implied by Sponsor.

Winners may not substitute, assign or transfer prize or redeem prize for cash, but Sponsor reserves the right, at its sole discretion, to substitute prizes (or portions thereof) with one of comparable or greater value. Winners are responsible for all applicable federal, state and local taxes, if any, as well as any other costs and expenses associated with prize acceptance and use not specified herein as being provided. All prize details are at Sponsor's sole discretion. Released Parties (as defined below) disclaim all and any liability for the actual provision, quality or nature of any third-party product or service accepted by the winners. The awarding of any prize is contingent upon full compliance with these Official Rules.

OWNERSHIP/USE OF ENTRIES: By submitting an Entry, each entrant agrees Sponsor shall own the Entry submitted (including the copyright thereto and all rights embodied therein) and that it and its designees may exploit, edit, modify, and distribute the Entry and all elements of such Entry, including, without limitation, the photo and names and likenesses of any persons or locations embodied therein, in any and all media now known or hereafter devised, worldwide, in perpetuity without compensation, permission or notification to entrant or any third party.

PRIVACY: Registration at required to enter the Contest. When you register, we collect personally identifying information about you, including your name, complete mailing address, and email address. The information that you provide will be added to a centralized Sponsor database and you will simultaneously be registered for Sponsor's other websites as well. By entering and providing the required registration information, you acknowledge that Sponsor may send you information, samples, or special offers it believes may be of interest to you about its publications or other complementary goods offered by Sponsor. Sponsor may also include your name and postal address in postal address lists that Sponsor sells or rents to third parties for marketing purposes. Your email address will not be sold or rented to third parties. For more information about how Sponsor uses the information you provide, see Sponsor's privacy policy at IF YOU DO NOT WISH TO SHARE YOUR INFORMATION, PLEASE DO NOT ENTER THIS CONTEST.

ARBITRATION: Except where prohibited by law, as a condition of participating in this Contest, participant agrees that: (1) any and all disputes, claims, and causes of action arising out of or connected with this Contest, or any prizes awarded, shall be resolved individually, without resort to any form of class action; and exclusively by final and binding arbitration under the rules of the American Arbitration Association and held at a AAA regional office in New York, NY; (2) the Federal Arbitration Act shall govern the interpretation, enforcement and all proceedings at such arbitration; and (3) judgment upon such arbitration award may be entered in any court having jurisdiction. Under no circumstances will participant be permitted to obtain awards for, and participant hereby waives all rights to claim punitive, incidental or consequential damages including attorney's fees or any other damages, other than for participant's actual out-of-pocket expenses (i.e., costs associated with participating in this Contest), and participant further waives all rights to have damages multiplied or increased.

RELEASES: By participating in this Contest, entrants agree to release Sponsor and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Contest and each of their respective parents, agents, affiliates, subsidiaries, advertising and promotion agencies, and prize suppliers, and each of their respective officers, directors, agents, representatives and employees, as well as each of their respective successors, representatives and assigns (collectively, the "Released Parties") from any and all actions, claims, injury, loss or damage arising in any manner, in whole or in part, directly or indirectly, from participation in this Contest and/or acceptance or use of any prize.

MISCELLANEOUS: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, undelivered, garbled or misdirected entries or registrations; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Contest, including, without limitation, errors or difficulties which may occur in connection with the administration of the Contest, the processing of entries, the announcement of the prizes, or in any Contest-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking or by any equipment or programming associated with or utilized in the Contest. Released Parties are not responsible for injury or damage to participants' or to any other person's computer related to or resulting from participating in this Contest or downloading materials from or use of the website. Sponsor reserves the right, in its sole discretion to disqualify any person tampering with the entry process, the operation of the web site or otherwise in violation of these Official Rules. Sponsor further reserves the right, in its sole discretion, to cancel, terminate or modify this Contest if the Contest is compromised by virus, technical corruption, non-authorized human intervention, or any other causes which, in the sole discretion of the Sponsor, corrupt or affect the administration, security, fairness, proper play or integrity of the Contest. Sponsor reserves the right in its sole discretion to disqualify any individual it believes has tampered with the entry process. In the event of cancellation or termination, Sponsor reserves the right to select the winners using the judging and voting processes from among all eligible, non-suspect entries received prior to date of cancellation or termination. In the event of a dispute regarding online entry, entry will be deemed made by the authorized account holder of the e-mail account associated with the entry and he/she must comply with these Official Rules. The authorized account holder is the natural person who is assigned the e-mail address by the Internet Service Provider (ISP), on-line service provider, or other organization responsible for assigning email addresses. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR WILL DISQUALIFY ANY SUCH INDIVIDUAL AND RESERVES THE RIGHT TO SEEK DAMAGES (INCLUDING ATTORNEYS' FEES (AND OTHER REMEDIES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.

Except where prohibited by law, entry constitutes permission to use each entrant's name, hometown (city and state), voice, biographical information, likeness, photograph and any statements regarding this Contest in all media now known or hereafter discovered, for any purpose, including without limitation, in connection with, and to promote, market or advertise, the Contest, in whole or in part, without review, approval, credit or attribution, notification or payment from or to entrant or any person or entity, worldwide, in perpetuity, or on a winner's list, if applicable. Contest is subject to all applicable U. S. federal, state and local laws and regulations. Prize winners will be issued an IRS 1099-MISC tax form in the amount of the prize retail value as stated herein.

WINNER'S NAMES: The names of the winners will be posted on


  • Katherine Schwarzenegger

    Katherine Schwarzenegger

    Katherine Schwarzenegger is a New York Times best-selling author, pet adoption advocate and philanthropist, who recently released her book, "Maverick and Me," teaching children about the importance of animal rescue. Katherine has partnered with the PEDIGREE brand to further support pet adoption through the brand's Every Pup's Superpower campaign which highlights the super powers in all dogs. As a part of the program, Katherine is hosting a podcast called "The Dog That Changed Me™" where she will talk with her friends about dog rescue and the impact their pups have on their lives.

  • Dan Smyers of the Grammy Award-Winning Country Duo Dan + Shay

    Dan Smyers of the Grammy Award-Winning Country Duo Dan + Shay

    Dan Smyers is one-half of the Grammy Award-winning country duo Dan + Shay. Dan + Shay's self titled third album, which includes the duo's hit songs "Tequila" and "Speechless", debuted number one on the Billboard Top Country Albums Chart in 2018 and is nearly platinum. A self-described perfectionist, Dan co-produced this award-winning album and has songwriting credits on every track. Along with a deep love for music, Dan also adores animals and animal rescue. He and his wife are the proud pet parents of three rescue dogs: Chief, Joy and Ghost.

  • Deb Fair Photo by Mandy Whitley Photography

    Deb Fair

    Deb Fair is the Executive Director, PEDIGREE Foundation – a 501c3 grant making organization dedicated to helping end pet homelessness and making a meaningful difference for U.S. shelters and rescues to get more dogs adopted. Since 2008, more than $7.3 million dollars have been awarded through 5,300 grants. Deb is the proud pet parent to rescue dogs, Bonnie Hunt Fair, Lily James Fair and Chloe Stella McCartney Fair.

  • Kelli Bender

    Kelli Bender

    Kelli Bender is the Pets Editor at and People Magazine. She started writing about animals in college, and even wrote her thesis paper on how cat videos shaped the Internet. Kelli is dedicated to helping shelter pets through her work and outside of the office. She is a regular volunteer at New York City animal shelters and always encourages her family and friends to adopt their pets. Kelli is also the proud mom of a rescue pet, her sweet-yet-feisty feline named Wallace.

Contest Gallery