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Cai Cramer


The Celebrity Beauty Lines We're obsessed with

The lines we love at every price point


Selena’s line boasts blushes and an eyeliner for the cateye of your dreams. The brand donates 1% of all sales to provide mental health resources to those in need. 

Rare Beauty by Selena Gomez


If you haven’t tried the Fenty Gloss Bomb, get on it. The brand includes every makeup product you could want in an impressively inclusive shade range.

Fenty by RiHanna

The Chosunilbo JNS/Imazins

The TikTok star’s makeup line, which is now available at Sephora, touts clean ingredients wrapped up in frosted Gen-Z packaging.

ITEM Beauty by Addison Rae

Addison Rae/Instagram

Achieve the shiny skin perfection of your dreams with the Highlighting Glaze. Plus, the actress's makeup line is available in drug stores.

Flower Beauty by Drew Barrymore

George Pimentel/WireImage

Though Kylie Lip Kits have had their day in the sun, the ultra creamy Lip Liners have a permanent spot in our makeup bags.

Kylie Cosmetics by Kylie Jenner

Rick Kern / Getty

The Black-owned and -founded Pattern Beauty’s mission is to create gorgeous products for “the curly, coily & tight textured community.”

Pattern Beauty by Tracee Ellis Ross

Morgan Lieberman/Getty

Jenny from the Block’s luxe skincare line pivots around one central, superstar ingredient: olive oil.

Jlo Beauty by
Jennifer Lopez


goop features products that range from the practical to the extravagant: microderm exfoliators and detoxing drink powders galore.

goop by Gwyneth Paltrow

Stefanie Keenan/Getty

Sienna is an all-natural, vegan hair care line expertly formulated for textured hair. Their Dew Magic leave-in is divine and available at Target!

Sienna Naturals by Issa Rae

Leon Bennett/Getty

If this natural skincare line is the secret to the supermodel’s perpetual glow, sign us up for 50 bottles. We recommend the Noni Face Oil.

KORA Organics by Miranda Kerr

Jun Sato/WireImage

Alba’s beauty line is creamy, natural and cruelty-free. The Honest Mascara is a bestseller for a reason — can you say fluttery lashes?

Honest Beauty by Jessica Alba

Paul Zimmerman/Getty

Hey Humans prides itself on being a better-for-the-environment beauty choice. The all-natural body wash is comes in a recycled aluminum can.

Hey Humans by Jada Pinkett Smith

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Find out which celebrity beauty launch we’re anticipating

Ariana Grande