Strut is set to premiere later this year

Updated May 23, 2016 05:10 PM

Whoopi Goldberg is bringing a new reality show centering on transgender models to Oxygen.

The View co-host is executive producing Strut, which centers on Slay Model Management, the first agency exclusively focusing on transgender talent.

“This show is important right now, because for all of the positive advances the community has made and continues to make, transgender is still a hot-button word that gets people hysterical,” said Goldberg in a statement. “People tend to focus on the stereotype instead of the person, and this series will give viewers a unique opportunity to spend time with real people who are struggling with the same challenges we all face as we make our way through the world.”

The series follows a group of models who hope to someday become household names and challenge gender and beauty stereotypes.

Goldberg said watching the show, “You may even be surprised to discover that you have been seeing and interacting with transgender men and women in ways you didn’t even realize!”

Strut is set to premiere later this year on Oxygen.