TV Roundup: Justin to Star in Superbowl Ad
• Justin Timberlake will star in a Superbowl ad for Pepsi, kicking off a yearlong giveaway of mp3s, CDs and other merchandise. The total of the giveaway? About $1 billion, which is what it cost to run the ad during the Superbowl.
• MTV will search for the next star of Broadway’s Legally Blonde via a reality show. But in keeping with MTV’s reality programming, the new Elle Woods must be tattooed, bisexual and live in the Hollywood Hills.
• A new version of The Office will air in Chile, with the story and characters reflecting Latin American attitudes towards office work. One thing, however, is universal: In any language, Dwight’s still annoying. Jason Kempin/FilmMagic