Rob Wilson Becomes the First Male Model on 'The Price Is Right'

Rob Wilson, a Boston native, gets a one-week stint after winning a reality-show competition

Photo: CBS

Rob Wilson, come on down!

Wilson, a 24-year-old actor, beat out hundreds of other hopefuls to become the first male model in the 40-year history of The Price Is Right.

“It’s been really exciting,” Wilson told PEOPLE on Friday. “I’ve been getting calls all morning.”

The 6′-tall, brown-haired Boston-area native attended an open call in Los Angeles before being selected in an online reality series. He will appear on the CBS show starting Oct. 15 for one week – maybe longer, if all works out.

“As long as the people love it and people want to see more of me on the show [I would stay],” he said. “But as an actor this is just a great opportunity.”

In the selection reality show, he not only showcased blenders and washing machines as other Price Is Right models do, but faced such challenges as writing their own lyrics to The Price Is Right theme song.

“I used my East Coast hip-hop background to freestyle for 30 seconds and they liked it. It kind of felt a little weird – a little goofy – but it got the job done,” he said.

Wilson was working in financial sales before landing a small role in Bride Wars. He moved to L.A. three years ago and has been featured in music videos, print ads and ABC Family’s Secret Life of An American Teenager.

Related Articles