Entertainment TV Rob Wilson Becomes the First Male Model on 'The Price Is Right' Rob Wilson, a Boston native, gets a one-week stint after winning a reality-show competition By Patrick Gomez Patrick Gomez Patrick Gomez is the Editor in Chief/General Manager of Entertainment Weekly. Formerly at People magazine and The A.V. Club, the Critics Choice and Television Critics Association member has appeared on 'Today,' 'Extra!,' 'Access Hollywood,' 'E! News,' 'CNN,' and 'Nightline,' and can be seen frequently on 'Good Morning America.' Follow the Texas Native at @PatrickGomezLA wherever your media is social for all things 'For All Mankind' 'Top Chef,' and puppy related. People Editorial Guidelines Updated on December 2, 2020 12:42 AM Share Tweet Pin Email Photo: CBS Rob Wilson, come on down! Wilson, a 24-year-old actor, beat out hundreds of other hopefuls to become the first male model in the 40-year history of The Price Is Right. “It’s been really exciting,” Wilson told PEOPLE on Friday. “I’ve been getting calls all morning.” The 6′-tall, brown-haired Boston-area native attended an open call in Los Angeles before being selected in an online reality series. He will appear on the CBS show starting Oct. 15 for one week – maybe longer, if all works out. “As long as the people love it and people want to see more of me on the show [I would stay],” he said. “But as an actor this is just a great opportunity.” In the selection reality show, he not only showcased blenders and washing machines as other Price Is Right models do, but faced such challenges as writing their own lyrics to The Price Is Right theme song. “I used my East Coast hip-hop background to freestyle for 30 seconds and they liked it. It kind of felt a little weird – a little goofy – but it got the job done,” he said. Wilson was working in financial sales before landing a small role in Bride Wars. He moved to L.A. three years ago and has been featured in music videos, print ads and ABC Family’s Secret Life of An American Teenager.