Your Guide to Every Celeb-Studded Super Bowl Commercial Out There (So Far)

Ranging from hilarious to heartwarming, this year's lineup of ads make for must-see TV

Today Show Super Bowl
Photo: Nate Congleton/NBC

Grab the popcorn – it's time to watch the Super Bowl commercials!

Ahead of Super Bowl LVI, many major brands are already teasing – or even releasing – their star-studded ads ahead of the big game this year.

Airtime for the iconic ads cost up to $7 million for 30 seconds, Adweek reports, up from the $5.5 million ViacomCBS charged for the same slots in 2021. And whether you're tuning in to root for the Cincinnati Bengals, Los Angeles Rams or catch the halftime show, advertisers want to be sure they're making the breaks worth your time.

Read on for the famous faces that will be seen on screen Feb. 13.

She Can STEM

Today show co-hosts Savannah Guthrie, Hoda Kotb, Al Roker, Craig Melvin and Carson Daly playfully travel back in time to a 1970s classroom to see what to what school might have looked like then if programs focused on science, technology, engineering and mathematics (STEM).


Now this is a story... about the next generation of The Fresh Prince of Bel-Air. Original star Will Smith introduces Bel-Air, the NBC streamer's upcoming series inspired by the beloved '90s sitcom, with a little help from fans around the world.


Mike Myers steps back into character as Dr. Evil from Austin Powers, reuniting with costars Seth Green, Rob Lowe and Mindy Sterling. The ad for the car company imagines Dr. Evil agreeing to save the planet from climate change, before trying to take it over.

"It's a very, very positive message about saving the world," Myers told PEOPLE about why he signed on for the spot, which features the GMC Hummer EV SUV and Pickup, Cadillac LYRIQ, Chevy Silverado EV and BrightDrop EV600. "I was like, that's a positive message for my three kids, so I'm in."

Hitting the sauna with former Sexiest Man Alive Idris Elba? Yes, please! The actor jokes about the name throughout the 30-second spot, traveling to various locales as he does.

Avocados from Mexico

Andy Richter is taking it back with his new Super Bowl commercial — way, way back!

The comedian and beloved late-night sidekick stars in his first-ever big game spot, stepping into the role of former Roman general Julius Caesar as he strolls through one of the Colosseum's O.G. tailgate parties.

Michelob Ultra

The light beer brand imagines a group of sports legends battling at a bowling alley playfully named the "Superior Bowl." The spot sees two-time Super Bowl champ Peyton Manning, soccer player Alex Morgan, NBA player Jimmy Butler and WNBA star Nneka Ogwumike take their place at the lanes – but all bets are off when Serena Williams enters the building.

Of her decision to get involved, Williams told PEOPLE she signed on because of Michelob Ultra's commitment to supporting gender equality in sports.

"It was so great to see that come into fruition when they decided to put that commitment to action by having just as many female athletes in this Super Bowl ad as they had male athletes," Williams said. "It's a great opportunity to applaud the brand for just elevating female athletes, and really walking the walk and talking the talk."

Caesars Sportsbook

Ancient royalty meets football royalty in the sports betting app's first Super Bowl commercial.

As seen in a teaser, the ad casts J.B. Smoove as Caesar alongside Halle Berry as Cleopatra, who hilariously break bread around a table with the Manning family: Peyton, Eli, Cooper and patriarch Archie.

Best Friends Animal Society

In a related spot, produced by Caesars Sportsbook in partnership with Best Friends Animal Society, Berry (who starred in Catwoman) giggles and plays with an adorable litter of adoptable kittens to promote the important work animal welfare organization.

"It was special working with kittens, and I'm so glad that we could support such a good cause while making a fun spot with Caesars," Berry said in a statement shared with PEOPLE. The ad will air in the paw-fect slot during Sunday's other big game — the 2022 Puppy Bowl!

Rocket Homes and Rocket Mortgage

Anna Kendrick gets starstruck in a backstage moment with Barbie, fangirling and getting flustered over how best to address the 62-year-old doll in a teaser for the real estate and mortgage companies' commercial.

In a statement shared with PEOPLE, the Simple Favor star said that making her Super Bowl debut alongside Barbie – a "childhood favorite" – is "a dream come true."


The shopping platform gets a little help from Ted Lasso's Hannah Waddingham, who rolls the dice and tries to beat a Rakuten shopper for the best prices in a glamorous poker game.

"Rakuten!" the actress seethes when things don't turn out as she'd hoped.


The tech giant advertised Alexa by hilariously highlighting what Scarlett Johansson and Colin Jost might be thinking if the device could read minds – and how that could end badly!

Claudine Cheever, vice president of global brand and fixed marketing for Amazon, told Variety that the celebrity couple was "very involved in the joke writing" for the commercial.


The condiment brand is tackling food waste with a little help from Pete Davidson. In a 60-second version of the spot, the Saturday Night Live star accidentally drops a bit of a chip – then gets tackled by legendary Patriots linebacker and Super Bowl champ turned pro football coach Jerod Mayo, reminding viewers to enjoy every bite and "make taste, not waste."

"It was the coolest, I can't believe that I got to be in it," Davidson told PEOPLE (The TV Show!) host Kay Adams of the ad. "Hellman's whole thing is, 'We're encouraging people to not waste food at home and use it in other aspects.' And we don't [waste food] at the Davidson household, you'll see."

Planet Fitness

The national gym chain enlisted Lindsay Lohan for a playful ad poking fun at her partying past, with a spot called "What's Gotten into Lindsay?," narrated by William Shatner.

"Planet Fitness promotes everything I look for in fitness, it's an inclusive environment, it's fun, and it promotes a safe space for exercise," Lohan told PEOPLE of why she signed on. "Mostly, I am proud to be a part of something that encourages all of us to take time for our health and wellness."


Ted Lasso star Jason Sudeikis is the celebrity face in the tax program's ad, which has people with various complicated work situations finding their perfect match in a 45-second spot aptly titled "Matchmaker."


Pro Football Hall of Famer Deion Sanders is joined by his son, Shedeur, for Oikos' "Strong" ad that'll answer the question: Who is the stronger Sanders?


Zendaya channels her inner mermaid in her first-ever Super Bowl commercial for the website-building company. The sun-soaked spot was inspired by the children's tongue twister "Sally Sold Seashells by the Seashore," featuring the Spider-Man: No Way Home star as a purveyor of seashells.

"I've been a Squarespace user for a while, so I'm familiar with the brand on a personal level," Zendaya told PEOPLE ahead of the big game. "I was incredibly excited to have the opportunity to work and create with Edgar Wright and André 3000."


The Terminator star Arnold Schwarzenegger suits up as Zeus in an amusing ad for the luxury car company, which sees the actor stare down a barista who mispronounces his name in café. BMW will release the whole commercial during the big game, and a cameo from Salma Hayek is also expected.


Budweiser turns to its iconic Clydesdale mascot for a more serious spot, symbolizing the courage of the American people to keep going amid the ongoing COVID-19 pandemic. The commercial follows a Clydesdale's recovery after it suffers injury from leaping over a fence. With the support of stable hands and a canine companion, the horse is able to regain its strength and gallop on.

The ad marks the beer brand's return to its traditional Super Bowl slot, after Budweiser redirected last year's funds to support COVID vaccine awareness.

"The Clydesdales are, for many people, a symbol of America, a symbol of hope, of strength, of resilience," Daniel Blake, Group VP of Marketing, Budweiser & Value at Anheuser-Busch, told USA TODAY Sports. "We felt they were the perfect metaphor to tell this broader story, this comeback story."

On a lighter note, Anheuser-Busch teams up with Guy Fieri for the celebrity chef's first Super Bowl spot. Reigning as the king of the "Land of Loud Flavors" to promote Bud Light Seltzer Hard Soda, the Food Network star takes a group of friends by surprise when they crack a can and get transported to a magical universe.


Rapper Lil Dicky is teaming up with Gopuff to fulfill his "dream" of performing at the halftime show. The video, which features Cardi B, teases the Gopuff Quartertime Show — a "music spectacle" — that will stream between the first and second quarters of the Super Bowl.


Lay's dropped its first Super Bowl commercial in 17 years with a bang, teaming Paul Rudd and Seth Rogen for a hysterical wedding-inspired spoof that shows how the chips have always been there for them in a crunch.

Frito-Lay also debuts its inaugural Flamin' Hot commercial in a big way, uniting Megan Thee Stallion and Charlie Puth to voice a fiery songbird and a beatboxing fox who pounce to seize Flamin' Hot Cheetos and Doritos Flamin' Hot Cool Ranch chips from a birdwatcher who accidentally dropped them into the wild.

Uber Eats

Gwyneth Paltrow and food delivery might not sound synonymous, but the Goop founder appears in Uber Eats' big game ad this year. In a teaser for the full feature, Paltrow takes a bite out of her infamous "This Smells Like My Vagina" candle and declares that it "tastes funny."

The delivery service will roll out the full ad, which also stars Jennifer Coolidge and Trevor Noah, on Super Bowl Sunday.

Sam's Club

Kevin Hart brings his charm to the superstore's first Super Bowl commercial, playing up the "VIP" experience of Sam's Clubs' Scan & Go app, which allows members to bypass the traditional checkout line while shopping.


Mila Kunis and Demi Moore joked about the hilarious connection they share – being married to Ashton Kutcher! – in a lighthearted spot for the telecommunications company.

In real life, the actresses both attended the same Los Angeles high school, and the ad imagines the stars on stage at a reunion, years later. Both vie for the same prize, which ultimately goes to another alumna.

"I had no idea that we went to the same high school," Moore tells Kunis onstage as they awkwardly watch the winner walk back to her seat. "We have a lot in common," Kunis replies, before the announcer tells the women, "Please get off my stage."

A rep for AT&T confirmed to PEOPLE that the ad will air in select markets during the big game on Super Bowl Sunday.

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