The latest riff on the candy bar’s ongoing “You’re Not You When You’re Hungry” campaign enlists tough guy Danny Trejo in the role of Maureen McCormick‘s Marcia, whose face was famously pummeled by a football in a 1973 episode.
Trejo stars in the clip, showing off his trademark tattoos while he throws an ax-wielding tantrum while pretending to be the famous small-screen daughter.
While Trejo’s commitment to Marcia is impressive, Buscemi really channels Jan’s petulance in her signature line: “Marcia! Marcia! Marcia!”
The ad will debut on the small screen during Super Bowl XLIX, which kicks off Sunday at 6:30 p.m. ET on NBC.