See Jon Hamm as Don Grouper on 'SpongeBob SquarePants'

The actor will spoof his Emmy-winning role in an upcoming episode of the animated hit

Photo: AMC; Nickelodeon

He sold suitcases, cereal and Coke with a smile, but Don Draper never got a bite of the elusive Krabby Patties account – until now.

Jon Hamm, who just reeled in the Emmy for his iconic Mad Men role, will spoof the ad exec in an episode of Nickelodeon’s SpongeBob SquarePants set to air next year – and PEOPLE has the exclusive first look.

Hamm is set to play Don Grouper, and according to Nickelodeon, the fish is “a charismatic head ad executive of the ad agency Grouper, Goby & Koi.”

Like his human counterpart, Grouper’s “sharp mind and devastating charm make him an irresistible force,” says the network. “When Don’s in the room, everyone laps up his words like overpriced organic honey.”

In the episode, Mr. Krabs goes to Don for help as he tries to launch his line of frozen Krabby Patties. If anyone can sell crab in an ocean, Don can!

SpongeBob SquarePants airs Fridays at 7:30 p.m. ET on Nickelodeon.

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