Nathanael Jones/PacificCoastNews
May 09, 2008 12:00 AM

The Hills stars Spencer Pratt and Heidi Montag — “Speidi” for short (or for tabloid headlines) — are not above seeking the spotlight, they happily admit, and consider themselves a new brand of “entertainers.”

“Anybody who wants to promote our brand, negative or positive, give me a call,” Pratt, 24, tells the Los Angeles Times.

Adds Montag, 21, expressing an awareness of their commercial potential as a couple: “Obviously we’re entertainers. We are trying to entertain in every aspect of our lives. Whether it’s on the show or in the tabloids.”

Clearly, it’s a full-time job, requiring the dissemination of inside info about themselves — as well as a social viewpoint.

“Every hour,” says Pratt. “Every different magazine, every blog texts, like, ‘We heard this, we heard this.’ Most of the time, are just making things up, trying to get you to give a source quote. Or give one line just so they can build something. On every site, in every magazine, they need content. It’s the most competitive industry in the world, I would say, the pop culture media game.”

But it wasn’t until the second season of their popular MTV series that Speidi became a hot commodity. Then, says Pratt, “We were all of a sudden in pages next to Brad and Angelina and TomKat.”

And why not? “No celebrity does anything, really,” Pratt says. “Unless you’re a famous athlete who actually physically does something, like, how much work is reading lines from a script? We’re improv TV personalities. That’s way harder.” — Stephen M. SilvermanNathanael Jones/PacificCoastNews

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