The two couldn't contain their laughter as they posed for playful pics on Monday
Credit: Cindy Ord/Getty

The usually serious Simon Cowell showed his playful side on Monday as he posed with Katie Couric.

The two, who walked the carpet at the 2015 Yahoo Digital Content NewFronts at Avery Fisher Hall in New York, mugged it up for the cameras, with Cowell unable to control his laughter as he dipped Couric back.

Cowell was in attendance to announce his new show with Yahoo, Ultimate DJ, which is being described as “the World Cup of EDM,” according to Billboard.

It’s “country against country, DJ against DJ, fanbase against fanbase,” Yahoo chief marketing officer Kathy Savitt said. “And with all the voting happening on Tumblr, it’s yet another example of the growing convergence and synergies we are finding between the two platforms.”

Added Cowell in a statement: “I have always been excited to be involved in a show where you have the chance to discover a star.”