By People Staff
Updated July 23, 2008 12:00 AM

They did it again! The folks at the CW have released another racy ad campaign for the new season of Gossip Girl, which begins Sept. 1.

For the show’s return in April, the cable network’s steamy promos and print ads with the letters “OMFG” — as well as the scandalous behavior of the show’s underage characters — got critics talking and calling it, “Every parent’s nightmare,” “Very bad for you,” “A nasty piece of work” and “Mind-blowingly inappropriate.”

And it’s precisely those words that are being used to promote the show’s new season on ads that feature the shows stars — Blake Lively, Chace Crawford, Leighton Meester and Ed Westwick — in super sexy poses and scandalous situations.

Keep reading to see three more ads and then tell us what you think.

“I think it reeks of desperation, if they have to position themselves as so edgy and so controversial that they’ve been called out by us,” the Parents Television Council’s Melissa Henson, whose organization has criticized the show’s salacious storylines, told the Associated Press.

The CW’s marketing chief Rick Haskins claims the sensational ads are meant to be attention-grabbers.

“This sort of campaign resonates with someone who likes Gossip Girl,” he told the AP of their effort to use of “well-written headlines that are provocative and would catch our viewers’ attention … and, in a tongue-in-cheek way, capture what the show is about.”

Tell us: What do you think of the new Gossip Girl ads? Are they sexy, fun and edgy? Or are they tasteless and inappropriate?