The ad plays on Offermnan’s uber-masculine image, and features the following line in its “America’s gone soft”-themed narration: “When our idea of danger is eating gluten, there’s trouble afoot.”
At least one man, “Gluten Dude,” from Newtown, Pennsylvania, took issue with that and began circulating a petition last week to have NBC cancel the ad. “[The ad] implies that we’re soft,” he writes. “We’re weak … we’re part of America’s problem. When all we’re trying to do is manage our disease.”
Gluten Dude posted on Jan. 31 that NBC had promised to remove the gluten reference, though he later said that the change had not gone through.
Then again, 30 Rock already parodied this style of overamped “America’s gone soft” rhetoric back in 2012, and it was amazing.