November 29, 2016 08:22 PM

A Moroccan TV channel has issued an apology after it broadcast a segment featuring a makeup artist showing viewers how to cover up domestic violence marks on their face.

In the Nov. 23 segment, a makeup artist talked to her viewers about the best brands and hues of foundation needed to cover up domestic violence marks on their face on channel 2M. The woman smiled as she used concealer to cover up the fake black and blue bruises on a woman’s face, advising viewers of the daily program Sabahiyat that “after the beating, this part is still sensitive, so don’t press.”

“Make sure to use loose powder to fix the makeup so if you have to work throughout the day, the bruises don’t show,” she said, in a translation by The Washington Post.

The controversial segment ended with the makeup artist saying, “We hope these beauty tips will help you carry on with your daily life.” It aired two days before the International Day for the Elimination of Violence Against Women.

After the segment aired, activists, who said it normalized domestic violence, created a petition on calling for action against the morning show. “Do not cover domestic violence with makeup, condemn the aggressor,” the petition said.

“As Moroccan women and as feminist activists in Morocco, and in the name of all Moroccan people, we denounce the message of normalization with violence against women,” the petition continued, adding “We demand severe sanctions against this show, ‘Sabahiyat,’ and the channel 2M.”

Following the backlash, the channel issued an apology two days later, saying the segment was inappropriate, an editorial error of judgment and in violation of its policy that advocated for women’s rights. The channel also removed the video clip from its website.

“The management believes that this section is completely inappropriate and has an editorial error of judgement in view of the sensitivity and the gravity of the subject of violence against women. This approach is in complete contradiction with the editorial line of the chain, with the charter 2 M valorization of the image of the woman and especially with the commitment of 2 M for 27 years in favour of the defence The rights of the wife. Commitment known and recognized by our public and civil society. It is to point out that the show sabahyate aired during the current week of headings on the legal arsenal of protection of the rights of the wife,” a portion of the statement reads. “The chain offers its sincerest apologies for this error of judgement.”

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