Milo Ventimiglia: This Is Us Made Crock-Pot Super Bowl Ad Due to Brand's Plummeting Stock
This Is Us airs Tuesdays at 9 p.m. ET on NBC
After This Is Us aired an episode in which it was revealed that the fire that destroyed the Pearson family home was caused by a faulty slow cooker, the stock price of the notable slow cooker brand plummeted, causing a PR nightmare.
So Ventimiglia, along with show creator Dan Fogelman set about remedying the situation with a Super Bowl ad that introduced the hashtag, “Crock-Pot is innocent.”
“Everything that we had written about that episode was slow cooker,” explains Ventimiglia. “It’s always been slow cooker. It always will be a slow cooker. It’s unfortunate the assimilation to a well known well loved and even by me personally owned product by the community online.”
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Continues the actor: “I think regardless of any kind of fault of anyone’s own, we were aware of the impact. Things happen. But [we were] in a position to turn the car in a different direction.”
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When it came to the execution, “It’s easy for us to do,” says Ventimiglia. “It’s me learning a handful of lines, which I do on a daily basis, and it’s Fogelman picking up some footage of me doing that. If it helps release a little bit of pressure from as beloved a company as Crock-Pot, then, of course, it’s always worth it.”
This Is Us airs Tuesdays at 9 p.m. ET on NBC.