“It’s one thing to have two different personalities here, and it’s another thing to have two women here all of a sudden,” says coach Blake Shelton of squaring off with the superstars. “I feel like we’re starting over again on the show this season. It’s like a different show all of a sudden.” Concurs coach Adam Levine: “It evens the playing field.”
Keys and Cyrus will be replacing Pharrell Williams and Christina Aguilera on the coaching panel when the show premieres on Sept. 19, and there’s no doubt they’ll be bringing more feminine power than ever.
“We would always kind of either feel like we were dragging the female coach into this frat party … Or that we’d be careful trying not to overwhelm the person. Could you imagine being the only girl?” says Shelton. Adds Cyrus: “I wouldn’t like it. I definitely like having Alicia on set.”
Shelton and Levine may be more seasoned when it comes to coaching, but Keys feels that “new tactics” are working well for her and Cyrus. There is “a feeling of the same kind of maybe wide-eyedness,” she says of the rapport between herself and the contestants. “I think that offers us something that feels attractive to a lot of the people that have to then choose … what team they want to be on.”
For Cyrus, it’s not about the coach winning, but the artist. “I think I have found a new love for myself through these artists,” she says of connecting with her contestants. “Because I think we’re told a lot, also as women, that we are not allowed to say ‘You’ve taught me this,’ and we’re allowed to say we’re awesome.”
But despite all the shakeups in the show this season, one thing remains the same: “I just don’t want Adam to win,” says Shelton.