Michelle Obama's new star-studded video encourages Americans to eat healthier

By Tierney McAfee
August 21, 2015 07:25 AM

Eating your fruits and veggies has never been more fun!

Michelle Obama has called on celebrities like Jessica Alba, Kristen Bell, San Francisco 49ers quarterback Colin Kaepernick and New York Giants wide receiver Victor Cruz to star in a new ad campaign encouraging people of all ages to forgo their fast food fix and reach for fruits and vegetables instead.

FNV, PREPARE TO BE MARKETED TO from Team FNV on Vimeo.

The First Lady appeared on Jimmy Kimmel Live! Thursday night to introduce her new campaign, “FNV,” but host Jimmy Kimmel seemed a little confused about the title.

“As in eat your effin’ vegetables?” Kimmel asked the First Lady, later adding, “I know what [the F] stands for, I have HBO.”

The duo bantered as Obama explained that the “F” means “Fruits” and the “V” means “Vegetables.”

Satisfied, Kimmel moved on to his next, more important question.

“Can I sleepover in the Lincoln bedroom?” Kimmel asks.

The First Lady spoke about the power of ads like this one at a recent summit of the Partnership for a Healthier America, a nonprofit launched to support her Let’s Move! campaign, saying, “If folks are going to pour money into marketing for unhealthy foods, then let’s fight back with ads for healthy foods, right? Let’s do this.”

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