While it may be one of the most famous ads in television history, Mad Men didn’t shell out a dime to use the iconic Coca-Cola spot in the series finale of the AMC show.
When asked if the network paid to use the original ad in the highly anticipated final episode, a spokesperson for the company confirmed to PEOPLE, “No money exchanged hands.”
But just because Coca-Cola played a big part in the finale doesn’t mean the company knew ahead of time how Don Draper would say goodbye.
“We’ve had limited awareness around the brand’s role in the series’s final episodes, and what a rich story they decided to tell,” says the spokesperson.
“Mad Men is one of the most popular TV shows of all time, and ‘Hilltop’ is an iconic piece of Coca-Cola history. The finale gave everyone inside and outside the company – some for the first time – a chance to experience the magic of ‘Hilltop’ within the context of its creation and the times.”