"It was a great attempt but it just didn't feel like a perfect fit for us now," MTV says of the fashion-focused show
Credit: Mark Von Holden/WireImage

It’s bad news for fans of Lauren Conrad and reality TV.

Last fall MTV announced that the Laguna Beach and The Hills star would be the focus of a new reality show about her growing fashion line for the network. As it turns out, MTV has passed on the series.

“We decided not to go ahead with the show,” MTV’s head of programming David Janollari tells Entertainment Weekly. “She did do a pilot. There were talks about whether we could somehow manage to put together a special based on that footage but that’s also a big question mark based on her interest in that and the finances.”

Unlike the soapy, melodramatic Hills, Conrad’s new series was supposed to have more of a documentary feel to it.

So does this mean no more LC on MTV?

“We love her! We would love her on our network,” Janollari says. “It was a great attempt but it just didn’t feel like a perfect fit for us now.”