September 20, 2017 10:51 AM

Kim Kardashian West, Khloé Kardashian, Kourtney Kardashian, Kendall Jenner, Kylie Jenner, and Kris Jenner have become household names over the past decade, documenting their rise to fame on their hit E! reality show Keeping Up with the Kardashians.

But when you have millions of followers, you’re bound to attract some haters.

“I think that’s a very small percentage,” Kris told Megyn Kelly on Today Wednesday, pointing to daughter Kylie’s uber successful cosmetics line. “Kylie, for example, she employs 500 or 600 people. She’s [20].”

“My little sister has an insane business,” Kendall said. “Anyone who says they don’t want their kid to be like that and have an insane business at 19 and be successful is insane to me.”

Kourtney Kardashian, Kendall Jenner, Kholé Kardashian, Kim Kardashian West and Kris Jenne

For Kim, KUWTK has helped opened viewers’ eyes to social issues, like the transition of Caitlyn Jenner.

“Through our show, we’ve shown so much more positive things, and the amount of feedback we get even from Kendall and Kylie’s dad transitioning and people now knowing how to handle that or how to deal with that,” Kim said. “They only want to focus on ‘Oh they’re superficial, oh they’re wearing makeup …’ ”

Mostly, Khloé wants critics to know they have problems, too.

“None of us are perfect,” she said. “I grew up with sisters that everybody else was comparing me to. I had such an amazing core base that  I never felt less than. And if anyone is comparing them to anybody else, that’s your responsibility at home to teach them what core values are and to be a good person from within.”

Kim Kardashian West and Kris Jenner

Elsewhere in the chat, the family looked back on 10 years on the show and how much their lives have changed.

“Even my worst experiences have taught me so much,” Kim said. “I don’t think if I was doing what I was doing now, I would have met my husband, I would have had my babies. We’ve traveled the world. I don’t think we would have been to the places we’ve been to. That’s such a blessing. ”

The ladies did mention some downsides to fame. “I think people forget all that time that it’s not only when we’re on the show that we’re being followed,” Kendall said. “It’s every point in our lives and every second of our day. It’s always a thing.”

Added Kourtney: “If you’re trying to do something secretive? Sometimes we go to such measures. But you also want to live your life.”

“We want to go to the mall or the movies or Target,” Khloé said.

RELATED VIDEO: Khloé Kardashian Calls Out Body Shamers: ‘So Rude of People to Say I’m Getting Fat’

Ultimately, they are happy about how far they’ve come.

“We never anticipated it lasting for 10 years,” Kris said. “I think the fact that we get to work together as a family and be together every day and we’ve had this amazing ride with so many blessings. I think we’re really happy where we are right now.”

And they’d be happy, Kris added, if the show went away.

“We’d definitely would figure it out as a family,” Kris said. “I think that it’s going to come to an end sooner or later. It’s something we’ve enjoying doing together as a family so long and it’s been such a blessing. That I think we would have the best home movies ever of life and have some really amazing memories. ”

The 14th season of Keeping Up With the Kardashians premieres Oct. 1 at 9 p.m.ET  on E!

The 10 Year Anniversary Special airs Sunday at 9 p.m. ET on E!

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