Discovery's Turn up! Fight Hunger campaign has reached its five-year goal of serving one billion meals to kids living with hunger

By Emily Strohm
June 09, 2021 12:00 PM
Advertisement

Discovery's Turn up! Fight Hunger campaign has reached its five-year goal of serving one billion meals to kids living with hunger in the U.S., thanks to a little help from a few famous names.

Drew and Jonathan Scott, Ree Drummond and Guy Fieri are among the many stars who have helped the program, which is a partnership with No Kid Hungry, hit their massive goal a few year ahead of schedule.

Turn Up! Fight Hunger launched in 2019 with a five-year goal to provide one billion meals. Due to the extensive need during the COVID-19 crisis, Discovery pivoted to support hungry families most affected by the pandemic, and reached the milestone number in just 18 months.

"There has never been a more important time to help feed hungry kids and our valued partnership with No Kid Hungry will bring much needed attention to America's food insecurity crisis and relief to hungry kids and families in need for years to come," said Kathleen Finch, Chief Lifestyle Brands Officer, Discovery, Inc.

The campaign was featured on HGTV's A Very Brady Renovation, as well the competition series Rock the BlockA portion of the proceeds from the home sales in the hit series Brother vs. Brother, starring Drew and Jonathan, was also donated while Food Network's Chopped: Grudge Match, hosted by Ted Allen, featured the program as a charity supported by the competing judges.

Drew and Jonathan Scott
Credit: HGTV

"Prior to the COVID-19 pandemic, millions of families were facing hunger - and in its wake, that number increased rapidly," said Billy Shore, founder and executive chair of Share Our Strength, the organization behind the No Kid Hungry campaign.

"We're grateful for Discovery's quick pivot to address the immediate need, and for the ongoing partnership that has and continues to help countless families across the country. One billion meals is a significant milestone-but we're not done yet. Together with Discovery and its audiences, we're eager to keep increasing that number and feeding as many kids as we can."