Currently the chief of global partnerships at Playboy Enterprises, Cooper is leaving the company to launch his own digital media platform

Cooper Hefner is forging his own path nearly two years after the death of his father Hugh Hefner.

Cooper, 27, who is currently the chief of global partnerships at Playboy Enterprises, is leaving the company to launch his own digital media platform, according to The Hollywood Reporter.

Called Hefner Media Corporation, the brand will include a digital content platform called HefPost “that will feature everything from news to adult content,” reports the outlet.

“Stepping away from my executive position at Playboy Enterprises was a difficult decision to come to, though it is the right decision to make,” he told THR in a statement. “The spirit and values of our Rabbit will remain with me always, as I with it, and I look forward to continuing to provide support in a board capacity as an advisor to the company’s CEO.”

Cooper and Hugh Hefner
| Credit: Paul Archuleta/FilmMagic

In 1953, Hugh Hefner founded Playboy magazine, which has expanded into a global brand including lounges, apparel and an iconic mansion in the 60-plus years since.

On Sept. 27, 2017, the Playboy magazine founder and star of E! reality show The Girls Next Door died at the age of 91.

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Following his father’s death, Cooper also released a statement and shared multiple black-and-white photos of the late icon on Twitter.

60th Anniversary Playboy Party
Credit: Taylor Hill/FilmMagic

“My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom,” Cooper wrote. “He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history. He will be greatly missed by many, including his wife Crystal, my sister Christie and my brothers David and Marston, and all of us at Playboy Enterprises.”