Hugh Hefner and Son Cooper Look Near-Identical in Decades-Apart Playboy Photos — See the Images

Hugh Hefner's son Cooper is chief of global partnerships at Playboy Enterprises

Like father, like son.

In 1953, Hugh Hefner founded Playboy magazine, which has expanded into a global brand including lounges, apparel and an iconic mansion in the 60-plus years since.

Although the late legendary founder, who died in 2017, will forever be known as the face behind the brand, his 27-year-old son Cooper Hefner recently took over as Playboy Enterprises’ chief of global partnerships after a stint as chief creative officer — and he’s closely following in his father’s footsteps.

On Thursday, Cooper visited the Playboy Club in New York City, where he posed for photos on a leather booth, surrounded by multiple Playboy Bunnies, who are waitresses at the clubs.

“Popped into Playboy Club New York prior to meetings tomorrow morning. Great visiting our venue, spending time with guests, and a real treat catching up with an old friend, Jack Goode,” Cooper captioned the post, which included photos of himself with rapper Fabolous and a childhood friend. “We reminisced about our middle school band from a lifetime ago — music that will remain buried.”

The present-day photo of Cooper strikingly resembles an old photo of Hugh. In his photo, Hugh was flanked by six Playboy Bunnies that had all been featured as Playmate of the Month.

Hugh held a similar expression to Cooper in the decades-old black-and-white portrait, captured in the 1960s, in which he sat alongside Joni Mattis, Sheralee Conners, Christa Speck, Joyce Nizzari, Susie Scott and Carrie Radison.

Hugh Hefner with six Playboy Bunnies.

On Sept. 27, 2017, the Playboy magazine founder and star of E! reality show The Girls Next Door died at the age of 91.

“Hugh M. Hefner, the American icon who in 1953 introduced the world to Playboy magazine and built the company into one of the most recognizable American global brands in history, peacefully passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones,” a rep for the former Playboy Enterprises founder said in a statement to PEOPLE at the time.

Following his father’s death, Cooper also released a statement and shared multiple black-and-white photos of the late icon on Twitter.

“My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom,” Cooper wrote. “He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history. He will be greatly missed by many, including his wife Crystal, my sister Christie and my brothers David and Marston, and all of us at Playboy Enterprises.”

In addition to Cooper, Hugh is also survived by his daughter Christie, 66, sons David, 63, and Marston, 28, and his third wife Crystal, 32.