November 29, 2016 02:29 PM


Gold Rush star Todd Hoffman shares his secret with PEOPLE Now on being a successful family businessman.

“Here’s the key to the father-son experience: We love each other,” says Hoffman. “The big picture is we love God and we love each other.”

The 47-year-old warns that, even while working in the competitive metal business and traveling across the nation to hunt for gold, his main goal is not to “don’t lose sight of [love] for some little detail in gold mining.”

Not only does Hoffman work closely with his father in the gold digging business, but is also training his 17-year-old son to join the family profession. Hoffman confesses that, now that his son has hit his teenage years, he’s worrying about how he’s doing as a parent.

“I look at my son and he’s better looking than Justin Bieber,” he shares. “He has a lot of girls after him and as a father you’re like, ‘Okay, okay, did I talk to him enough about this, this and this?’ “

His advice for parents and children alike is, “If you keep love in the forefront of your mind, you can have a successful relationship with your son, you can have a successful relationship with your father.”

Gold Rush airs Fridays (9 p.m. ET) on Discovery.

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