"Martin Luther King, today, means hope," Common says in a video that will air during a 12-hour block of programing in honor of MLK Day

By Patrick Gomez
Updated January 18, 2015 03:00 PM
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MTV will air in black and white for 12 hours on Monday in observance of Martin Luther King Jr. Day.

“Our aim is to jar audiences into having what we’re calling ‘The Talk’ – candid, confident and ‘color brave’ conversations on race and bias,” a MTV rep tells PEOPLE.

Throughout the day, every commercial block will begin with personal reflections on race from familiar faces including Selma director Ava DuVernay, the film’s star David Oyelowo, rappers Kendrick Lamar and Big Sean, singer Jordin Sparks, rocker Pete Wentz, Sen. Rand Paul, Rep. John Lewis, Sen. Cory Booker and more.

And PEOPLE has an exclusive sneak peek at recent Golden Globe winner Common’s message.

“America and race relations – we have to acknowledge it,” Common says in the video. “I think everybody overall wants the same results and that s a better place, a place where everybody can just connect and not worry about like what color this person is or what their religion is.”

“MLK today means hope. He means love,” Common continues. “He means a human being that has shown us that we can not only be heroes but that we are people an we can do great things.”

The 12-hour block of #TheTalk begins Monday at 9 a.m. ET on MTV.