The former Olympian would like to give hope to those struggling with all "differences," family source tells PEOPLE

By Elizabeth Leonard
April 25, 2015 06:50 PM

Bruce Jenner has a clear – and, in a way, a quite simple – plan. “Ultimately he just really wants to help people,” says a source close to his family. “He is on a mission and has a lot to offer.”

Indeed, once the dust settles and the world’s spotlight isn’t on the news surrounding his male-to-female transition, the 65-year-old former Olympian is eager to shift the focus to helping others.

“He wants to help make a difference for people struggling with empowerment,” the source tells PEOPLE. “And it’s not just about those who are transgender, but those who are bullied or face discrimination, whether it’s racial, sexual, religious, any ‘differences’. He feels very strongly about this.”

Of course, as one of the most prominent celebrities to ever go public with their transition journey, Jenner will embrace his role within the transgendered community as well.

“That community is in peril and if Bruce can contribute to helping normalize it, that’s very exciting to him,” says the family source.

Adds another Jenner insider, “[He] wants this to be taken seriously so that his situation can have the most positive impact on society’s perception of the transgender community.”

During his Friday interview with 20/20‘s Diane Sawyer, Jenner touched on wanting to get involved in the transgender community.

“I would like to work with this community to get this message out,” he said, adding, “They know a lot more than I know. I am not a spokesman for the community.”

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