Demitra "Mimi" Roche appeared on season 8 of Bad Girls Club

By Robyn Merrett
July 22, 2020 08:01 PM
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Demitra "Mimi" Roche
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Bad Girls Club star Demitra "Mimi" Roche has died. She was 34.

Record producer Vince Valholla, founder of Valholla Entertainment  — where Roche served as vice president of A&R (Artists and Repertoire) — announced her death on Twitter with a touching tribute on Wednesday.

"I'm at a loss for words," Valholla tweeted alongside photos of the late star. "Don't know what to say. Mimi was kind to everyone she came across."

"She was [a] big dreamer & was a part of our Valholla family. I'm thankful I got to know & work w/ her. My thoughts are with her family & loved ones."

"There's probably not one person who would have something negative to say about her. We lost a beautiful soul," Valholla added.

Roche's cause of death is not immediately clear. A spokesperson for Roche did not immediately respond to PEOPLE's request for comment.

In 2011, Roche was named vice president of A&R for Valholla Entertainment in Miami, Florida. In her role, she directed all aspects of A&R for the label.

"Mimi's keen instincts, coupled with her amazing gift for assessing talent and her ability to adapt to the constantly changing trends of urban music landscape make her a natural for this position. I'm confident she will continue to be an invaluable asset to the Valholla empire," Valholla said in the announcement at the time.

Demitra Roche on Bad Girls Club
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Roche, however, is perhaps most known for her role as an original bad girl on Bad Girls Club season 8 in 2012. Her nickname was The Miami Maverick.

A friend of Roche paid tribute to the late star on Facebook Wednesday, sharing that Roche had recently celebrated a birthday.

"Rest easy babygirl Demitra Roche. I just wished you a happy birthday then the next day this is what I see. 2020 is def the year of Appreciating your loved ones, hug them tight tell them you love them as life is clearly way to short. Some of you may know her from bad girls club but I knew the real her. Such a sweet soul and with radiant energy so full of life. Gone to soon," Ashley Colon wrote on Facebook alongside a photo of herself and Roche.