Naomi Isted says she also leaves her husband behind in economy to stay with the kids

By Madison Roberts
March 29, 2019 04:40 PM
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Credit: Courtesy Naomi Isted

This Instagram influencer mom is not afraid to leave her family in the back of the plane while she flies first class.

Naomi Isted, a fashion blogger and TV presenter from Essex, U.K., who has 94,400 followers on Instagram, told INSIDER that she travels every six weeks on average for work, and if she’s booked in an economy seat, she’ll always “try to upgrade if there’s scope to do so.”

However, if her children are traveling with her, she will upgrade alone because she believes that, at ages 3 and 9 years old, they’re too young too appreciate the amenities of first class.

“I never personally experienced business or first until I was presenting a wine TV show in my 20s,” Isted, 40, told INSIDER, adding that a person shouldn’t fly first class until they are old enough to “appreciate and understand the value of money and hard work.”

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Credit: Courtesy Naomi Isted

“I believe that instilling gratitude and a work ethic into your children is crucial as a parent,” she continued.

Isted, who also runs a blog called Ultimate Lifestylist, told PEOPLE that she always tries to bring her kids along on her business trips because she wants to spend time with them and open their eyes to the world.“Would someone question this if it was a man flying for a high powered presentation on the other side of the world? Would a man want to take his kids on a business trip? Probably not,” she said. “The reality is I am a working mother, my entire motivation is my children and family. This is why I try to include my children in my work otherwise they would be at home with family and I would be missing them like crazy.”

Isted also told The Sun that she doesn’t want her children disturbing other passengers who have paid for their first class ticket.

“I personally think young kids shouldn’t be allowed in first class, unless they’re really well behaved,” Isted told the UK-based outlet. “Our daughter [is] nine and she could sit and read a book, she’s experienced luxury hotels and she knows how to behave. But my three-year-old is a boy, he’s wild, he’ll run around. I wouldn’t want to put people through that.”

“I don’t think it’s fair for people who’ve paid £10,000 ($13,100) for a seat to have a child running up and down, jumping in front of their face,” she continued.

Isted added that because of the nature of her job, she doesn’t always pay for the upgrades she receives, as sometimes her friends who work for the airline help her out, and occasionally airlines invite her to fly first class free of charge.

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Isted also told INSIDER she often uses her time in first class to work on “drafting content, scheduling content, and researching and preparing scripts” and can be more productive without her kids sitting beside her.

“The moment I arrive in any country I meet with brands and clients immediately and need to be prepared,” Isted told PEOPLE. “The schedules when I’m away can be so intense working long hours, but I want my children to experience the world with me. Yet at the same time it’s crucial they learn the importance of the value of money and how hard mummy works to give them these amazing opportunities.”

“Obviously if my husband and I are on our own without the kids we would both try to get an upgrade,” she told INSIDER. “However, if it’s the four of us, I need to concentrate, as I may be working the entire flight, so it’s much easier to get everything planned if I have the time to focus.”

However, she also isn’t afraid to leave her husband, Haydn, behind in coach if she can only get one upgrade, telling The Sun, “I don’t take it in turns with Haydn to upgrade. He appreciates that these are opportunities I am bringing to the family. He can’t write the scripts for me, although I probably wouldn’t swap anyway.”

Isted, who films fashion segments for ITV’s Good Morning Britain and This Morning, also added that as a TV presenter, she needs to be careful about not getting sick while on board an aircraft.

“As a presenter the main thing for me is preserving my voice and not catching bugs or colds from nearby passengers who could be in a very close proximity if traveling economy,” she said.

But she maintains that the main reason she won’t bring her family along is to help teach them that hard work pays off.

“I’m sure some people will think, ‘Oh my God,’ but if you’re in a position where you have these kinds of opportunities, how do you teach your kids the value of money?” she said.

“I wasn’t handed anything on a plate as a child or a teenager,” Isted added. ” I’ve worked for everything I’ve got.”