By People Staff
Updated February 03, 2005 02:00 PM
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She’s hired: After wrapping up her five-month prison stint in March, Martha Stewart will get to work (under house arrest) as the newest Apprentice boss, in a spinoff of the hit NBC show starring billionaire businessman Donald Trump. With casting already under way, PEOPLE stacks up the two titans of reality TV and looks at how Martha’s boardroom will stack up.

Donald Trump

Martha Stewart

Claim to Fame

King of the biggest, grandest, most luxurious real estate in New York. “I’m the ultimate homebuilder,” he says. “I don’t think of myself that way, but really, I guess I am.”

Queen of the tidiest, craftiest, most tasteful media empire in New York: Martha Stewart Living Omnimedia, built around “my passion for living and the homely arts.”

Trademark phrase

“You’re fired!”

“That’s a good thing.”

What’s in the bank

Likes to brag that he’s worth about $6 billion, but Forbes pegs him at $2.5 billion, mostly thanks to his more than 18 million sq. ft. of prime Manhattan office space.

Stewart’s net worth recently soared to $200 million – at least on paper – with a boost from Kmart. But when her company went public in 1999, she was considered an overnight billionaire.

Brand gestures

He likes his name on everything: Trump Ice, Trump Visa, Trump Hotels, Trump National Golf Club, Trump World magazine

Likes her name on everything: She lends her name to Kmart – which extended her Everyday products contract to 2009 – and her magazine Martha Stewart Living, and is planning a live syndicated homemaking show for September

Closest Advisers

In the boardroom, Trump turns to hard-as-nails Carolyn Kepcher, an executive vice president who can “weed people out astutely.” And to his right sits poker-faced George Ross, general counsel and exec VP.

In the courtroom, Stewart turned to daughter Alexis for comfort. But in the beginning, it was her mom, “Big” Martha Kostrya, who taught her “everything,” Stewart says, including cooking, sewing and ironing.

Biggest Rivals

Rich copycats: Self-made, bossy billionaire and Dallas Mavericks owner Mark Cuban searched for The Benefactor, while The Rebel Billionaire, Virgin CEO Richard Branson, dared contestants to be like him. Both got Trumped in the ratings.

Cookie-cutter cooks: Self-aware, chatty Food Network fave Rachel Ray has three shows, and even more books, including a New York Times best-seller, while B. Smith boasts three restaurants, a line of housewares and her own Style show. But Smith has said, “Nobody is going to be Martha.”

Latest bumps

His Trump Hotels and Casino Resorts in Atlantic City (featured on The Apprentice) went bankrupt in August with $1.8 billion in debt.

Her team of “Camp Cupcake” inmates lost the prison’s annual holiday decorating contest to the firefighting unit.

What the experts say

“He’s like P.T. Barnum on steroids,” New York real-estate developer and friend Richard LeFrak told Fortune.

“We all want to be like her,” says Gail Evans, the author of Play Like a Man, Win Like a Woman, “but we hate her because our table never looks like her table.”