YouTube Beauty Stars With Their Own Big-Brand Collaborations
MAYBELLINE X SHAYLA MITCHELL
For the first time ever, Maybelline teamed up with beauty influencer Shayla Mitchell, better known online as MakeupShayla, to curate a collection of cool new co-branded products. Shayla selected shades for a new City Mini palette, as well as opted for three limited edition colors of its popular Colossal Big Shot Mascara.
BENEFIT X FIVE MAJOR INFLUENCERS
Benefit Cosmetics didn't just tap one YouTube guru to be the face of its new Benefit Island Collection -- they asked five major influencers 'What’s your desert island must-have?' and created limited edition versions of their best selling products. Buy Jeffree Star, MannyMUA, Nicole Guerriero, Laura Lee and Karen Sarahi Gonzalez picks in special edition boxes with their faces on them now!
Buy It! Benefit Cosmetics Benefit Island Collection, $24 to $31; available on sephora.com starting August 11
CHLOE MORELLO X CIATE
Beauty junkies can't get enough of this Australian YouTube star's beauty tutorials, and now, fans can create looks inspired by the star with her new shadow palette. Morello teamed up with Ciaté London to curate a lineup filled with the brand's bestselling shadow shades in addition to a selection of her favorites, resulting in a mix of easy-to-wear neutrals and romantic plum mauves.
Buy It! Ciaté London Chloe Morello Pretty, Fun & Fearless Eyeshadow Palette, $42; sephora.com
JACLYN HILL X MORPHE
YouTube beauty guru Jaclyn Hill (who has more than 4 million subscribers!) spent two years working with Morphe to develop a new eyeshadow palette filled with her dream shades. If that seems like a lot of time, it's because Hill made sure each one was developed to perfection — in her launch video on YouTube, the star revealed she went through 25 lab samples of just one color before giving it her stamp of approval. Well, with this amount of variety, it was worth the wait.
Buy It! The Morphe X Jaclyn Hill Palette, $38; available June 21 at morphe.com
NICOLE GUERRIERO X ANASTASIA BEVERLY HILLS
Anastasia Beverly Hills' Glow Kits were instant must-buys when they launched last year, and their latest version is equally as splurgeworthy. Nicole Guerriero, whose nearly 3 million YouTube subscribers know her love for the brand well, helped create its latest palette with six highlighters that give off an intense glow.
Buy It! Anastasia Beverly Hills Nicole Guerriero Glow Kit, $40; launches on March 3rd at sephora.com
CASEY HOLMES X SMASHBOX
Strobing became a sensation on YouTube, and no one is more associated with the technique than Casey Holmes (who's racked up 1.3 million YouTube subscribers). She co-created two highlighter trios with Smashbox, one pearl-toned and one gold, with two shimmer finish shades and one mega sparkle.
Buy It! The Spotlight Palette, $35; smashbox.com
CARLI BYBEL X BH COSMETICS
When YouTube mega star Carli Bybel released what subscribers thought was a limited edition palette with BH Cosmetics, the former freelance makeup artist's 5 million followers bought so many, the affordable find sold out almost instantly. So now it's a permanent staple in the BH Cosmetics collection and Bybel's working on an even bigger palette with the brand, set to launch this spring.
Buy It! BH Cosmetics Carli Bybel 14 Color Eyeshadow & Highlighter Palette, $14.50; bhcosmetics.com
GRAV3YARDGIRL X TARTE
After only three years of creating quirky content for her beauty YouTube channel, Bunny Meyer (famously known by her Internet name Grav3yardGirl) gained almost 8 million subscribers on her channel and had a massive offline hit in the beauty world with her Tarte palette featuring nin shadows, plus a bronzer, blush and highlighter.
Buy It! Tarte Limited Edition Swamp Queen Eye & Cheek Palette with Brush, $45; tartecosmetics.com
JACLYN HILL X BECCA
When Becca launched its bestselling pressed Shimmering Skin Perfector in a champagne shade developed by makeup artist and YouTube sensation Jaclyn Hill, the brand broke records on Sephora.com by selling out in just 20 minutes. Since then, the highlighter became a permanant part of the collection, and the star extended the Champagne Pop family to includ crème and liquid versions too.
Buy It! Champagne Pop Shimmering Skin Perfector Liquid Highlighter in Champagne Pop, $41; sephora.com and Champagne Pop Shimmering Skin Perfector Pressed Highlighter in Champagne Pop, $38; sephora.com
EYLURE X KRAZYRAYRAY
Youtube beauty vlogger Sarai Jones (whose channel name is KrazyRayRay) taught herself how to apply falsies at 14. So it made sense for the 19-year-old to team up with Eylure, along with three other influencers (one being Nicole Guerriero), to create two one-of-a-kind sets of false lashes to bring out every girl's glam.
Buy It! Eylure X The Vlogger Series False Lashes, $7.99-$8.99; walgreens.com