Style Director Andrea Lavinthal gets a first look at Rachel Zoe's brand-new salon

By Alex Apatoff
Updated February 14, 2013 02:00 PM

Courtesy DreamDry

For the first post in our “We Tried It” series, Style Director Andrea Lavinthal tests out the latest beauty hotspot in N.Y.C. — and reports back on her experience.

Some girls want roses. Others love chocolates. But my perfect Valentine’s Day present is the gift of gorgeous hair. And thanks to Rachel Zoe, this Feb. 14 delivered just that.

The celeb stylist and designer’s new blowout chain DreamDry opens today in the Flatiron district of N.Y.C. Its motto: “Making every day glamorous.”

Indeed. During a sneak peek at the chic space, with décor featuring black, gold and silver accents, I was greeted with an iPad at check-in to browse a menu of styles and look through the latest trend reports. There are several options ranging from stick-straight to big curls (they also do braids and updos). I opted for the “Brigitte,” a sexy bedhead look.

Following a shampoo and condition (the salon uses the luxe Oribe line exclusively), my stylist MariLynne got to work. Less than 40 minutes later (they work fast at DreamDry) I had tousled waves just like I requested. MariLynne then snapped a pic of my new ‘do to upload to my “DreamDry Dossier,” an online database that tracks my styling history and reward points (part of their stellar loyalty program, in which you earn points towards free services and products).

In a city where blowouts can run upwards of $100, I appreciate DreamDry’s reasonable $40 rate (dry styling and updos range from $20-$30). Plus, their hours cater to busy girls like me, with appointments starting as early as 6:30 a.m. and going until 10:30 most nights.

And while my plans for the evening were just pizza in the neighborhood, my hair was ready for drinks at the Plaza.

For more info on DreamDry, check out their site — they’re booking appointments starting today. Tell us: Are you excited to check out DreamDry?