What It Is: The Dyson Supersonic Hair Dryer
Who Tried It: Jillian Ruffo, Associate Beauty Editor
Why I Tried It: For the past 10 years of my life, I’ve spent an hour every few days blowing out my curly, frizzy hair. To put it into perspective, I spend more time hanging out with my dryer every month than I do with my own parents. So when super-powered vacuum brand Dyson entered the realm of hair styling, I (along with every other beauty junkie on Earth) counted down the days until the release of their Supersonic hair dryer. And now that that day has come, I can confidently say that my life will never be the same.
Level of difficulty: 0; All it did was make my life easier
When I picked up the steel gray, high-tech-looking device, the first thing I noticed was the weight, which hairstylist and Dyson dryer spokesperson Jen Atkin tells PeopleStyle is her favorite aspect of the design (if you follow her on Snapchat, you’ve likely seen the device in all of her stories). Because the motor is significantly smaller (and therefore lighter) than typical blow dryer motors — and considering that it’s located in the handle instead of the body — Sir James Dyson explains that you’re holding the majority of the weight in your hand, instead of propping up a top-heavy device. The result? I no longer have to stop to give my arm a break every few minutes, and I was able to dry my entire head without breaking into a sweat.
Then there are the heat settings. Dyson designed the dryer with hair’s health in mind — a thermal sensor measures the temperature 20 times every second to make sure it’s not so hot it will cause damage — and with the help of the styling “concentrator” attachment, I was able to get smooth strands a full 15 minutes faster than other dryers, just by using the medium setting. For that, Sir Dyson, my split ends thank you.
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But they didn’t stop there. If you were to ask me how many times I’ve gotten my hair stuck in the filter on the back of my dryer, the number would be too high to count. Which is just one of the dozens of other details the brand thought of, moving the filter to the handle, and making sure that a single hair couldn’t get caught in it. And on top of all of that, it’s quieter than any dryer I’ve used before.
Life-changing? I’d say yes. And it’s changed Atkin’s life too, in five notable ways: “I’ve made more friends, my Instagram story looks better, my hair kit that I travel the world with is lighter, my clients are able to do their own hair now, and I got James Dyson on Snapchat.”
As one of the first stylists to have access to the dryer, Atkin was also able to give it to 11 of her VIP clients, who all love it as much as she does. “I’ve gotten rave reviews from every single one of them,” she tells PeopleStyle. “Most of them have said, ‘Okay, great, I got one in white, can I get the silver one? And I want three more for my bathrooms in my house!’ It’s been a hit.”
We haven’t touched on that price point, though. As a beauty editor, I got to test one in the office, but there’s no denying $400 is a lot to spend if you’re not a celebrity or a professional stylist. But that said, I can’t help but look back at the graveyard full of dryers that didn’t quite cut it, and wonder how much money I would have saved not throwing one away every few years. I bet much more than $400.
If I do the math, I’ve spent upwards of 60 hours (that’s 2.5 days) blow drying my hair every year. Now, I’ll spend just 35 hours on my hair per year. That’s an entire day’s worth of time that I didn’t have before the Dyson.
Not convinced? Atkin said it best: “Trust me, I wanted to find anything wrong with it, but then I thought, they spent $71 million and 4.5 years to make this, and 2,000 engineers. That’s enough.”
What do you think of the Dyson Supersonic? Would you spend $400 on a hair dryer? Sound off below.