We Can't Believe 'They' Were Abercrombie Models!

Bet you didn't know that Channing Tatum, Jennifer Lawrence, Olivia Wilde and more of today's big-name stars once graced the walls, ads and iconic bags of Abercrombie & Fitch

01 of 13

MALIN AKERMAN & JAMIE DORNAN, 2002

malin-akerman
Abercrombie & Fitch

"I don't really know what we were selling," Akerman told Seth Meyers in 2017, reflecting on the ads she shot with the future Mr. Grey. "We got to set, and after two … shots, the clothes came off. Needless to say we got to know each other very well. Very well."

02 of 13

CHANNING TATUM, 2001

CHANNING TATUM, 2001
Bruce Weber for Abercrombie and Fitch

Before he made money for taking it all off in Magic Mike, Tatum got paid (though, we’re guessing much less) for putting it all on. And by all, we mean track pants, briefs, a rugby shirt, scarf, wool coat and mascot uniform.

03 of 13

OLIVIA WILDE, 2004

OLIVIA WILDE, 2004
Bruce Weber for Abercrombie and Fitch

At age 20, Wilde added “posed braless for Abercrombie” to her résumé. Several TV and movie roles later, the star has a much longer and more impressive resume, and she’s wearing much fancier duds.

04 of 13

JENNIFER LAWRENCE, 2006

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She has already thanked MTV for helping her get her start, but we think the star owes A&F a shout-out in her next acceptance speech.

05 of 13

JANUARY JONES, 2005

JANUARY JONES, 2005
Bruce Weber for Abercrombie and Fitch

This was just two years before she transformed to play Don’s wife in Mad Men. And while her character would never wear a denim jacket with the collar popped, we’d recognize that determined (and slightly angry) Betty stare anywhere.

06 of 13

KELLAN LUTZ, 2004

KELLAN LUTZ, 2004
Bruce Weber for Abercrombie and Fitch

Remember cutting up the store’s bags and papering your walls with all the hot models? We bet Lutz was in at least a few of those collages. Actually, we have a feeling he’s still in collages, though these days he’s wearing Calvins, not corduroy.

07 of 13

HEIDI KLUM, 2002

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Bruce Weber for Abercrombie and Fitch

Abercrombie & Fitch may be known for its laid-back, all-American styling, but the German model brought a decidedly Euro high-fashion vibe to her shoot, wearing an LBD (not cutoffs) and posing in a Ferrari (not a tractor).

08 of 13

EMMA ROBERTS, 2005

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Bruce Weber for Abercrombie and Fitch

The actress was only 14 when she modeled for the brand. But apparently that’s all it took (along with a few Nickelodeon acting credits under her belt and oh yeah, one super-famous aunt) to make it big in Hollywood.

09 of 13

PENN BADGLEY, 2005

PENN BADGLEY, 2005
Bruce Weber for Abercrombie and Fitch

No one does brooding quite like Badgley. Perhaps it was his serious gaze in this photo that caught the eye of Gossip Girl casting directors, because just a couple years later, he had tamed that wild hair and was playing opposite S. and B. in N.Y.C.

10 of 13

MICHELLE TRACHTENBERG, 2004

MICHELLE TRACHTENBERG, 2004
Bruce Weber for Abercrombie and Fitch

Hmm ... we’re starting to wonder if casting directors just looked at old Abercrombie ads when filling the roles on Gossip Girl. Makes sense to us, considering the CW show boasted one of the most attractive casts on TV.

11 of 13

NIKKI REED, 2004

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Bruce Weber for Abercrombie and Fitch

As sparkly vampire Rosalie Hale in Twilight, Nikki drives a red Mercedes convertible (and became a household name thanks to the role). But she first broke into the business with a much more modest mode of transportation, a beat-up motorcycle, which was her prop at the shoot.

12 of 13

TAYLOR KITSCH, 2006

TAYLOR KITSCH, 2006
Bruce Weber for Abercrombie and Fitch

From this photo to Friday Night Lights to John Carter to Savages, the actor has clearly made a career of being shirtless, flexing his muscles and having amazing, flowing hair.

13 of 13

TREVOR DONOVAN, 2003

TREVOR DONOVAN, 2003
Bruce Weber for Abercrombie and Fitch

Blond, buff and not afraid to wear a tank top and dangerously low-riding cargos. Clearly, that’s the kind of can-do attitude that later helped Donovan land spots on Days of Our Lives and 90210.

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