By StyleWatch
Updated September 29, 2010 05:45 PM
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Launching on the heels of her Madewell campaign, British style icon Alexa Chung is posing in an entirely different black-and-white light as the face of London’s Pepe Jeans in its fall/winter 2010 campaign. In this behind-the-scenes video, Alexa and two gorgeous male companions capture British hipster chic as they model cozy separates like striped shirts, black pea coats and bomber jackets. Alexa lends her effortlessly-cool trademark to everything from the jean jackets to the fur-crested collars—making fall’s arrival as enticing as ever. And the only thing cuter than Alexa’s sexy on-set suitors is the newsboy cap placed on top of her perfectly layered bob. Check out the video and if you like what you see, visit pepejeans.com. –Jessie Goldberg