Viktor and Rolf's highly anticipated collection for H&M finally launched in stores worldwide on Thursday, inducing mass shopping pandemonium! In L.A., people started lining up at 3:30 pm the day before and slept on the street to ensure store entry. Even Jessica Simpson's stylist, Jessica Paster, was among the fray scooping up items like cozy sweaters with bows and pink ankle-strap heels for her A-List clients. In NYC, the 5th Avenue store was as filled with TV crews and reporters as it was with intrepid shoppers, some of whom scooped up clothes by the rackful without even looking at size!...

By peoplemag
Updated November 12, 2006 10:00 AM
Advertisement

Viktor and Rolf’s highly anticipated collection for H&M finally launched in stores worldwide on Thursday, inducing mass shopping pandemonium! In L.A., people started lining up at 3:30 pm the day before and slept on the street to ensure store entry. Even Jessica Simpson’s stylist, Jessica Paster, was among the fray scooping up items like cozy sweaters with bows and pink ankle-strap heels for her A-List clients. In NYC, the 5th Avenue store was as filled with TV crews and reporters as it was with intrepid shoppers, some of whom scooped up clothes by the rackful without even looking at size! (By end of day on Thursday, Ebay had much of the collection up for bidding). There are a few pieces still in stock at the stores, but most everything was wiped out within hours of their debut! We’re exhausted just thinking about the shopping madness. Tell us: Did you get a piece of the Viktor and Rolf collection? What designer would you like to see design for H&M next?

Wanna read more about shopping on Off the Rack? Click here for all our posts.

Photo: Michael Tran/FilmMagic