By StyleWatch
February 24, 2011 08:00 PM

Courtesy Mac

Lady Gaga never fails to shock and awe — and her new M.A.C Viva Glam Campaign kicks her style evolution into high gear. After debuting an alien-esque look at the Grammy’s, the singer is continuing to go other-worldly, promoting her AIDS-awareness charity partnership with the makeup brand in an ethereal dreamscape in the video below. Wearing screen-siren waves, Gaga is pictured surrounded by crystal-encrusted skulls and a martini glass with a goldfish swimming inside. She ends the clip by applying her eponymous nude-hued lipstick, of which 100% of profits go directly to fight AIDS. Check out M.A.C’s Viva Glam site to see videos and messages from Gaga, and stay tuned for March 17, when the site will transform into an interactive global network, in which fans will be able to take part in a fashion collaboration with Lady Gaga and her stylist. Tell us: What do you think of Lady Gaga’s M.A.C campaign?Kim Peiffer