By Kate Hogan
Updated October 03, 2012 07:30 PM

Peter Larsen/WireImage

Female football fans have a new way to spend halftime: shopping. The Dallas Cowboys just opened a Victoria’s Secret Pink store inside their massive stadium, where fans can pick up everything from team-themed T-shirts and sweatshirts to sports bras and lingerie. VS Models Elsa Hosk and Jessica Hart (left) modeled the new looks at the launch of the line Monday. “There’s been a huge void in the offerings for women who chose to be passionate about their teams,” says team exec Charlotte Jones Anderson, who spearheaded the collaboration. “Forty-six percent of our fans are women; they want something they can wear that makes them look cute and feel good.” While other teams have collaborated with Pink, the Cowboys are the first team to launch a major store in the stadium, and the offerings, Anderson says, “will be a bit of everything.” That includes blinged-out sweatshirts — and even Cowboys-themed thongs and bras. “It’s tasteful and fun,” says Anderson, “and gives women a chance to celebrate their own team.” –Charlotte Triggs