The singer expands her Simply Vera collection into beauty

By Kate Hogan
Updated April 11, 2012 04:00 PM

Courtesy Vera Wang

Vera Wang is beautifying the beauty department! Piggybacking off the success of her Simply Vera clothing, home and accessories line for Kohl’s, the designer is launching Simply Vera makeup at Kohl’s stores nationwide next week.

Packed with primers, shadows, moisturizers, lip colors and more — all less than $39.50 per pop — the line is about creating a perfect canvas and adding pops of color. “Makeup should let the real you shine through,” Wang says in a release. “Skin is your best accessory.”

Standout products include a skin brightening primer ($39.50) designed to mask signs of aging; smoothing lip colors ($18.50) that can moisturize lips for up to eight hours; and complementary shadow duos ($19.50) which come in mattes and metallics. They’ll make perfect additions to your sunny spring wardrobe. Tell us: Will you check out Simply Vera makeup?