Natural and organic products have quickly become one of the most in-demand categories in the beauty market among conscious consumers - and right now, vegan products are more popular that ever. In honor of Earth Month, shop these animal-friendly beauty brands
WHY BUY VEGAN MAKEUP?
Vegan diets – in which you avoid all animal products and byproducts in your food – have been popular for years, and now the lifestyle has reached the cosmetics, skin and haircare industries. In addition to the ethical argument for using products that are cruelty free and animal-friendly, there’s another reason to steer clear of ingredients including beeswax and lanolin (both derived from animals and not vegan): they “can be irritating to sensitive skin,” says New York-based dermatologist Dr. Marina I. Peredo. She suggests using plant-based ingredients for fewer potential side effects.
Frequently, these products can be more potent, too, which can better results for your skin. “Vegan beauty products often use a higher percentage of active ingredients,” Bramble Berry founder and DIY beauty expert Anne-Marie Faiola says. “Natural, less-refined ingredients keep skin dewy, fresh and moisturized.”
Since its launch in 2016, Milk Makeup’s ultimate goal has been to create products that are equally “clean” and cool, that also provide serious payoff. And in March, the brand declared it would go 100 percent vegan as well, using alternatives to animal-derived ingredients including beeswax and collagen.
This drugstore favorite is moving towards more animal-friendly practices by ensuring every hair product in its line is vegan.
Buy It! Garnier Fructis Pure Clean Shampoo, $3.99; walgreens.com, Garnier Fructis Pure Clean Conditioner, $4.49; garnierusa.com and Garnier Fructis Sleek and Shine Anti-Frizz Serum, $5.99; walgreens.com
Free of formaldehyde, animal-derived ingredients and more, these polishes are designed to give you pretty tips without harmful additives.
Buy It! SpaRitual Nail Lacquer, $12 each; dermstore.com
Using botanicals derived from Iceland and the Arctic region, Skyn Iceland’s luxurious skincare products rejuvenate and soothe stressed skin.
Buy It! Skyn Iceland Micellar Cleansing Water with Arctic Algae, $25; dermstore.com, Skyn Iceland Oxygen Infusion Night Cream with Glacial Flower Extract, $65; dermstore.com and Skyn Iceland Arctic Face Oil, $35; dermstore.com
Besides being vegan, Mineral Fusion produces quality products sans gluten, parabens, talc, artificial colors, synthetic fragrances, SLS and phthalates.
Buy It! Mineral Fusion Radiance Illuminating Powder, $32.99; dermstore.com, Mineral Fusion Bronzer Duo, $32.99; dermstore.com and Mineral Fusion Intense Hydration Facial Cream with Hyaluronic Acid, $22.99; dermstore.com
Gwyneth Paltrow is the Creative Director of Makeup behind Juice Beauty, which works towards creating healthy beauty products that really work. (She’s so serious about it that she ate her Juice Beauty-produced Goop line live on air.)
Buy It! Juice Beauty Antioxidant Serum, $48; dermstore.com, Juice Beauty Stem Cellular Anti-Wrinkle Moisturizer, $70; dermstore.com and Juice Beauty Phyto-Pigments Luminous Lip Crayon, $22; dermstore.com
Not only are every one of Pacifica’s makeup, skin and haircare products vegan and cruelty-free, but the brand also implemented a recycling program in which customers can participate on its website.
Buy It! Pacifica Salty Waves Beach Hair Balm, $12; pacificabeauty.com, Pacifica Super Flower Rapid Response Face Oil, $15.99; target.com and Pacifica Coconut Rehab Hydro Water Body Gel, $15; pacificabeauty.com
These affordable makeup tools are manufactured using recycled materials and renewable bamboo for a 100 percent cruelty-free and vegan product.
Buy It! EcoTools Makeup Brush Starter Set, $9.98; jet.com