Do you buy this controversy?

Urban Outfitters once again is the target of e-commerce controversy, but this time it’s not for offensive sweatshirts or cultural misappropriation, but instead for the models hired to display lingerie on their website — and this time, someone’s taking action.

Urban Outfitters banned photo

Courtesy Urban Outfitters

The United Kingdom’s Advertising Standards Authority has ordered the retailer to remove the image, a clothing ad of a model shown from the waist down wearing a pair of mesh brief underwear, from their U.K. site. The reason? “We considered that the model was very thin, and noted, in particular, that there was a significant gap between the model’s thighs, and that her thighs and knees were a similar width,” according to Time.

The ASA, which creates guidelines that U.K. brands must follow for standards in imaging, model health and more, looked into the ad after receiving a complaint about the model looking too skinny and ruled that Urban Outfitters was in the wrong and had to take it down. But Urban Outfitters disputes the claim, saying, “The model was represented by one of the UK’s most successful and well-respected agencies. We do not believe she was underweight.”

PEOPLE Facebook commenters had strong reactions to the photo and the subsequent ban — mostly defending the model and her body. Said Sarah Rose, “Skinny shaming is just as bad as fat shaming… I’m tired of seeing stories like this.” Katt Buthman wrote, “That’s like banning a picture because someone’s thighs were too big. Either way people are bringing other people down and it’s not ok. All women are created differently it doesn’t make one better then the other.” And Helen Marie Rivera wrote, “I’m not a skinny girl but wth is the big deal?! That’s the way HER body is! Deal with it. People are way too sensitive. If you don’t like it, don’t look at it.” Join the conversation here or on the comments below.

What do you think of the banned image? Do you think it should have been banned? What are your thoughts on the controversy? Share below!

–Sarah Kinonen