After struggling to find products that kept her doctor visits to a minimum, Lo Bosworth created Love Wellness to help other women “love themselves well.”
“The brand campaign really caters to the many women, including myself, who have searched high and low for solutions to uncomfortable health issues,” Bosworth tells PEOPLE of Love Wellness’ brand re-launch.
Love Wellness, which re-launched on February 10, carries a range of women’s products, from all-natural gut health pills to vitamins and personal hygine products. The entrepreneur started the wellness brand to “create an open dialogue in an effort to remove shame, stigma and false information around women’s health” and a “space where women all over the world can feel supported, welcomed, and safe during their wellness journeys,” she explains.
Start shopping Love Wellness’ good-for-you products at lovewellness.com.
Buy It! Bye Bye Bloat, $24.99; lovewellness.com
Kacey Musgraves & Boy Smells Candle
The country star has launched a limited-edition candle named after one of her most beloved songs. “Slow Burn” utilizes black pepper and amber, among other notes, to evoke an aroma of smoky incense. And in case you’re wondering the burn time is indeed slow: 50 hours!
Millie Bobby Brown's Florence by Mills Beauty Line
At just 15 years old, the actress launched makeup and skincare to address the needs of Gen Z. Now the star is celebrating her 16th birthday on February 19 with some sweet additions, including a “16 Wishes” collection mask duo, lip gloss and this 16-shade palette that breaks apart to touch up looks on the go, and contains colors named after each inspiring wish — from justice to peace — that she has for the world.
Buy It! Florence by Mills 16 Wishes Eyeshadow Palette, $34; florencebymills.com
Michelle Pfeiffer's Henry Rose Fragrances
In April 2019, Michelle Pfeiffer launched fragrance collection Henry Rose with five unisex scents. Now there’s a sixth: Queens & Monsters. Like its predecessors, this aroma – described as a “fresh, woody scent” – was created in partnership with the Environmental Working Group with 100% ingredient transparency.
“I’ve loved fragrance my whole life, some of my strongest memories growing up have been around scent,” Pfeiffer tells PEOPLE. “When my kids were born, I started paying more attention to the products I was using and making safer choices for my family,” says the icon, who stopped wearing fragrance for a decade after learning of all the “unregulated” ingredients being used – until she was able to create this solution.
Buy It! Henry Rose Queens & Monsters EdP, $120; henryrose.com
Yara Shahidi & Bobbi Brown Cosmetics Lip Gloss
Nearly a year after partnering, the actress and the brand are launching their first co-creation. Shahidi says inclusivity was key. “I wanted them to work on a range of skin tones,” she says of the limited-edition collection, named after her “many moods!”
Buy It! Bobbi Brown Crushed Oil Infused Gloss, $27; bobbibrowncosmetics.com
Rosie Huntington-Whiteley & Hourglass Lipstick
Not only has the supermodel mom been named the face of the cosmetics brand, she’s kicking off the partnership with the launch of her first lipstick. The Confession Ultra Slim Refillable Lipstick in shade “You Make Me.” Huntington-Whiteley reveals the special meaning to PEOPLE: “In all of the lipsticks in this range, they [have a] blank, like ‘I want ___’ and ‘You Make Me ___,’ so it’s almost this affirmation that allows somebody to make up the rest of the sentence, which I think is quite interesting.”
Buy It! Hourglass Confession Ultra Slim High Intensity Refillable Lipstick, $36; sephora.com
Taraji P. Henson’s Haircare
“If I didn’t go into acting, I would have been a cosmetologist,” Henson told PEOPLE when discussing the launch of her namesake hair care line (for all hair types!) TPH by Taraji. The 18-product range, including four scalp-care products are “luxury at an affordable price point,” says the star.
Buy It! TPH by Taraji Hair Care, $5-15; target.com
Danielle Fishel’s Haircare
The actress tells PEOPLE she felt compelled to create a hair care line after realizing she and her friends were dissatisfied with the bottles in their showers. The result? A cruelty-free, vegan trio that Fishel describes as a “labor of love.”
Buy It! Be Free Hair Care, $19-30; befreebydaniellefishel.com
The pop star launched a vibrant collection meant to “accentuate what you love about yourself,” she tells PEOPLE. Of course for the eccentric singer, that means lots of glitter. “It’s kind of another staple of my life, glitter everywhere all over everything.”
Buy It! Kesha Rose Beauty Makeup, $26-104; hipdot.com
“I have always loved fragrance, since I was a little kid,” says the icon, who recently launched her first fragrance in over two decades. “I spilled my mother’s ‘toilet water’ into our toilet because I thought that’s where it was supposed to go. Of course I’ve learned since then. I’ve gone so far as to spray it in boyfriend’s jackets so they won’t forget me,” reveals Cher, who outfitted the spicy scent’s bottle with a faux leather corset and aluminum studs.
Buy It! Cher Eau de Couture, $85; scentbeauty.com
Lady Gaga’s Makeup
The superstar’s highly anticipated makeup line, Haus Laboratories, has an array of gorgeous products, and a number of powerful mantras as well, among them. “Beauty is how you see yourself.” Gaga tells PEOPLE that she sees herself differently “all the time. Some days I wanna be simple, others bold. . . . [At Haus Laboratories] we don’t care if you wear our makeup or not. What’s important to us is that you love yourself and spread that kind message around the world.”
Buy It! Haus Laboratories Makeup, $16-86; amazon.com
Tracee Ellis Ross' Haircare
Twenty years after the star first had the idea to launch a hair care line for curly coily and tight-textured hair types, Ross’ dream has come true. “We curly girls know that product is key, and how we care for our hair changes how we feel about it,” the Pattern Beauty creator tells PEOPLE. From the “challenging” process, Ross launched one shampoo, three conditioners, a leave-in, two serums and a shower brush that she now can’t live without.
Buy It! Pattern Hair Care, $9-42; ulta.com