Toby Keith Takes On Fashion with TK Steelman Clothing Line

Evan Agostini/AP

Move over Taylor Swift, an unlikely country star is ready to join you among the fashionistas. Toby Keith, known more for his burly persona than his sartorial taste, will launch his TK Steelman clothing line of casual duds for average dudes in February. The line, which Keith plans to market to Target, Wal-Mart, Kohl’s and Macy’s, will feature long-sleeve shirts, t-shirts, polos, sweatshirts, jeans, cowboy hats, baseball caps, bandanas, belts, leather wrist straps and will target men aged 25 to 54. A press release describes the clothing as “part rocker and part biker with a ‘country sexy’ aesthetic”. The line will offer several types of sleeveless shirts, the singer’s signature style, by special request of Keith, who for years has torn the sleeves off his own shirts. In another nod to the star’s background, the brand will feature oilfield imagery on the logo and font selections, a nod to Keith’s pre-fame days working in the oilfields of Oklahoma. Keith will launch his line on Feb. 18 at his restaurant “I Love This Bar & Grill” in Harrah’s Las Vegas. Tell us: WIll your guy wear Toby’s line?–Eileen Finan

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