The quarterback helped create two limited-edition timepieces to benefit March of Dimes

By Kate Hogan
November 07, 2011 09:30 PM

Michael Loccisano/Getty

He relies on the play clock during his weekly football games, but off the field, New York Giants quarterback Eli Manning keeps time with “simple” watches, he tells PEOPLE.

“I like watches that are efficient, easy to look at,” he says. “Not too many bells and whistles. I can look down, see the time easily and read the date.”

Being a man of such few needs, he recently joined forces with Citizen — a brand he’s worked with for the past four years — to create two limited-edition Eli Manning chronograph watches. Just 1,000 of each timepiece — one has a polyurethane strap ($599), the other stainless steel ($675) — were produced, and proceeds from the sale of each benefit the March of Dimes.

“I jumped at the opportunity to do this,” he shares, adding that his involvement was pretty painless. “They sent me some specs, some options for dials and colors, put them together and they turned out great.”

During a launch event for the timepieces at Macy’s Herald Square in New York on Tuesday, Manning received a check from Citizen to March of Dimes for $30,000 in anticipation of sales. “It’s a great organization,” the new dad says of the children’s welfare group, which works to prevent birth defects and give babies healthy starts in life. “And it’s really special that I could bring Citizen and March of Dimes together.” Grab your Eli Manning Citizen watch — which includes a specially engraved caseback and a collectible card signed by the star — at

–Kate Hogan