The show creator and her costume designer explain how their clothes match their characters

By jencress
January 03, 2013 11:00 PM

Jessica Miglio/HBO

There are several reasons why everyone loves the show Girls (aside from the hilariously realistic plot lines). One of the biggest: the clothes.

The star and show’s creator, Lena Dunham, puts as much thought into the characters’ wardrobes as she does the witty dialogue. “We spend a lot of time talking about that outfit you can’t believe you wore but you know you spent three days dreaming up,” she tells the 
New York Times
. “The clothes are really meant to reflect the fantasy the girls have about themselves and are sort of unsuccessfully fulfilling.”

The show’s costume designer, Jennifer Rogien, describes Dunham’s character Hannah’s style as “lovingly disheveled,” and reveals that many of her looks come from vintage and thrift stores and often aren’t the most flattering outfits. But it turns out that’s a conscious effort. “Sometimes we tailor the clothes to fit her even worse,” Rogien admits.

Hannah’s type-A bestie Marnie (Allison Williams), on the other hand, is the exact opposite, favoring tailored dresses by Tibi and Diane von Furstenberg. “She’s very put together,” Rogien says. “She’s trying really hard to be professional, to be grown-up and sometimes she overshoots.”

But it’s Zosia Mamet’s character, Shoshanna, who really takes her fashion choices seriously. “It’s about the proper attire for every moment. Even her pajamas match,” Mamet explains.

And the boho, but sometimes out-there Jessa, played by Jemima Kirke, has a look that often is over the top, which is similar to her personality. Dunham describes Jessa’s aesthetic as “a girl with an innately cool sense of style whose confidence can veer into the crazily inappropriate.” Tell us: Which character’s style is your favorite?

–Jennifer Cress