January 27, 2010 03:30 PM

Courtesy Everyday Minerals

Taylor Jacobson may have left Rachel Zoe Inc., but that doesn’t mean her life is any less glamorous. Everyday Minerals has named the former star of BRAVO’s The Rachel Zoe Project the new face of their organic mineral makeup line. Jacobson, known for her dark sunglasses, platinum hair and deadpan humor, will pen a blog on the company’s website where she will share her current obsessions and latest inspirations on topics as diverse as style, fashion, music, food, and home. “My ‘Love, Taylor’ blog is a way for women to join me on my journey of self-discovery, every step of the way,” says Taylor. “I am really passionate about beauty, and am honored to represent the brand. It’s a place where women can get to know the real me.” With the experience of working for Rachel Zoe and her celebrity clients behind her, Taylor is primed for a fresh start. “We are thrilled to have Taylor as our new shining star. She really has her finger on the pulse of fashion and beauty, and is a great representation of the Everyday Minerals woman,” says Carina Menzies, Everyday Minerals’ owner. Check out Taylor’s blog at everydayminerals.com. Tell us: What do you think of Taylor Jacobson’s new cosmetics gig?–Andrea DeSimone

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