The Best New Fashion Launches to Shop Right Now

Since debuting with ultra-flattering swimsuits in 2012 (which soon became a staple for celebs like Bella Hadid, Hailey Bieber and Kendall Jenner), Frankies Bikinis has launched loungewear, knits, matching sets, accessories and more. The label's latest venture? Vegan leather.

On Jan. 14, Frankie’s Bikinis unveiled the first drop of its Spring 2021 collection featuring “soft and luxurious” vegan leather in beige and pink color ways. With five different silhouettes, the line includes trousers, an oversized blazer, a button-down collared shirt, a high-waisted short and a bra top. According to a press release, the vegan leather apparel was designed to be styled with “other pieces in the collection or paired with your favorite pair of jeans, oversized tee and sneakers." 

Buy It! Frankies Bikinis Spring 2021; frankiesbikinis.com

Buy It! Caroline Kennedy Pants, $250, and Claudia Vegan Leather Bra Top, $135; frankiesbikinis.com

Buy It! Rusty Vegan Leather Shorts, $165, and Rusty Vegan Leather Button Up, $185; frankiesbikinis.com

This Saves Lives, the snack brand on a mission to end severe acute malnutrition in children (co-founded by Kristen Bell and other actors) teamed up with STATE Bags to launch a limited-edition #BeTheOne Essentials Kit. Inside the nylon Lorimer Fanny Pack, you’ll find one box of This Saves Lives’ Dark Chocolate Sea Salt Bars, a black face mask and two #BeTheOne branded pins. In light of the devastating effects of the coronavirus (COVID-19) pandemic on child hunger, each purchase of the limited-edition kit will “help impact the lives of children suffering from severe acute malnutrition worldwide, while also providing virtual tutoring to children in underfunded neighborhoods across the United States,” according to a press release.

“It’s incredibly heartbreaking to see the impact the pandemic is having on children throughout the world. Kids are dying of severe acute malnutrition at an even higher rate due to COVID-19,” Bell said in the release. “I’m so happy This Saves Lives has partnered with STATE Bags for the #BeTheOne campaign which helps combat injustices in our country and worldwide."

Buy It! This Saves Lives x STATE Bags #BeTheOne Essentials Kit, $105; statebags.com

Social media influencer and actress Draya Michele is bringing her affordable and inclusive swimwear brand to PacSun! Mint Swim just dropped five new silhouettes — a bikini with gold hardware details, a high-waisted bikini, a plunging one-piece and two cutout one-pieces — available exclusively at pacsun.com. Mint Swim joins several Black-owned brands available through PacSun, including Phenomenal Woman, Riot Swim and Fear of God.

“I’m excited to partner with PacSun and expand Mint Swim into the wholesale market for the first time, and to give our customers the ability to touch, feel and experience our garments like never before.” Michele said in a PacSun press release. “PacSun sets the standard for California style and I’m proud for the opportunity to collaborate with them on this exclusive collection, while also introducing Mint Swim to a broader audience.”

Buy It! Mint Swim Sam One-Piece, $81; pacsun.com

Buy It! Mint Swim Serena High-Waisted Bikini Bottom, $31; pacsun.com

Buy It! Mint Swim Trina One-Piece, $88; pacsun.com

The Parisian label you know and love for its Bohemian-meets-rocker-chic aesthetic is venturing into the world of fine jewelry with a sustainable collection made of recycled silver. Featuring necklaces, rings, bracelets and earrings ranging from $70-$535, ba&sh jewelry aims to “celebrates femininity, style and freedom,” according to a press release. 

"Infused with oriental, Indian, African or South African influences, the jewelry brings a taste of elsewhere and a stylish finish to any look, from the simplest to the most sophisticated," the brand said.

But It! ba&sh Jewelry; ba-sh.com 

Buy It! ba&sh Jewelry Naman Necklace, $130; ba-sh.com

Buy It! ba&sh Jewelry Olga Earrings, $265; ba-sh.com

Tired of your protective face masks throwing off a great outfit? Yeah, us too. Luckily, Lunair Wellness came up with a way to safely enhance your outfits with the launch of these face coverings. Available in black, navy, apricot, lavender and rose, the LA Scarf features a pleated two-layer 100% OEKO-TEX certified cotton face mask underneath a luxe silk draping. A mask that combines safety and style? We're buying one in every color!

Buy It! Lunair Wellness LA Scarf, $22; lunairwellness.com

The British Fashion Council (BFC) and the Council of Fashion Designers of America (CFDA) — two of the industry’s most influential non-profit organizations — teamed up with eco-friendly label Bag of Ethics (BOE) to launch sustainable and reusable non-medical face coverings. Created by three British designers (Ahluwalia, Preen by Thornton Bregazzi and Marques'Almeida) and three American designers (Mara Hoffman, lemlem by Liya Kebede and Kim Shui) the washable masks feature colorful prints on the outside and uplifting messages like “radical empathy” and “strength in unity” on the inside. The face coverings are available now ($18 for a 3-pack) at various retailers including bagofethics.org and Amazon. For every bundle sold, $1 goes towards the BFC Foundation Fashion Fund, which launched in March to support fashion creatives during the pandemic, and $1 goes towards the CFDA’s Diversity, Equity, and Inclusivity programming.

"This is a powerful time for collaboration across all sectors and the fashion industry has demonstrated strength in unity over the last number of months,” Caroline Rush, Chief Executive of BFC, said in a statement. “We are excited to work alongside our American counterparts to promote local designers while encouraging sustainable practices in the fight against the spread of coronavirus. We are also delighted to continue working with Bag of Ethics, a longstanding supporter of the BFC, after the success of our first round of Great British Face Coverings in raising money to support British designers in surviving this challenging time.”

Buy It! Face Coverings, $18; bagofethics.com

Buy It! Face Coverings, $18 (for a 3-pack); bagofethics.com

Buy It! Face Coverings, $18 (for a 3-pack); bagofethics.com

The couture wedding dress brand we all know and love from seeing its dreamy designs on Say Yes to the Dress just unveiled its first-ever jewelry collection designed for soon-to-be brides in mind. Inspired by the countless love stories she has heard over the years, designer Pnina Tornai teamed with Jared on a 31-piece engagement ring collection, with each design featuring three diamonds in the band to symbolize two individuals creating a life together.

“It has always been a dream for me to create an engagement jewelry collection, and with Jared, I have found the perfect partner to bring these dream rings to life, to celebrate the magic of two becoming one — a whole greater together than apart," Tornai says in a press release.

Jared Chief Marketing Officer and Executive General Manager, Bill Brace, said the brand expects this holiday season to be "like no other" with couples getting engaged after quarantining together throughout the year. "We’re thrilled to launch Pnina Tornai’s first-ever ring collection – One by Pnina Tornai – exclusively at Jared, showcasing her unique designs inspired by her years of experience making brides feel special. We’re confident that uniting two of the most trusted names in bridal will help our customers love brilliantly."

Buy It! One by Pnina Tornai collection, $699 to $19,999; jared.com

The collection is available to shop now, and features some standout styles, like a black diamond ring, a 1920s-inspired emerald-cut stone flanked by baguettes and a "toi-et-moi" style featuring one round and one princess-cut diamond.

Buy It! One by Pnina Tornai collection, $699 to $19,999; jared.com

Created by 19-year-old entrepeneur Narbeh Babakhani (who famously took Khloé Kardashian to prom!), Neutral by Narbeh's streetwear styles were designed to inspire everyone who wears them. "Butterflies are a symbol of new beginnings, peace and strength," Babakhani tells PEOPLE. "I have dealt with depression and anxiety most of my life. So I thought showing a blue butterfly on the sweatshirts and sweatpants was so perfect and sentimental."

He admits that launching a brand — especially during a pandemic — isn't easy. But Babakhani feels thankful that he can turn to the Kardashian family as his "huge symbol of strength."

"I have turned to Khloé specially for some advice. I even ranted to her sometimes when I see things have gone wrong in the process and she’s always been there to give me words of encouragement," Babakhani says. "Their support means the world to me. Who can say they have the Kardashians supporting their first business at 19? Grateful is an understatement."

Buy It! Neutral by Narbeh Hoodie, $45; neutralbynarbeh.com

Buy It! Neutral by Narbeh Sweatpants, $42; neutralbynarbeh.com

Good news! With many companies and schools still operating remotely, and winter weather right around the corner, the loungewear trend is here to stay. The latest company to get in on the action? Casper. Yes, you heard that right — the one-stop-shop for all things sleep and comfort launched a digital pop-up shop with a limited-edition collection of loungewear and accessories to keep you cozy while stuck inside amid the coronavirus pandemic. Entitled Casper Rest Stop, the 12-piece line includes graphic tees and sweatshirts, socks, a onesie, a coffee mug, a ball cap and more, with prices ranging from $10-$48. And because Casper knows that rest is essential to our health and well-being, the company is donating 20% of every Casper Rest Stop purchase to Win, an organization that provides family shelter and supportive housing in New York City.

Buy It! Casper Rest Stop Bedtime Sweatshirt, $48; reststop.casper.com

Buy It! Casper Rest Stop California King Sweatshirt, $48; reststop.casper.com

Sometimes it can take years for a pair of jeans or a denim jacket to fully feel worn-in. But now, in its new sustainable initiative, Levi's is bringing that vintage-feel to every piece in its new SecondHand collection.   

The iconic brand just launched a first-of-its-kind buy-back program and is now selling secondhand jeans and jackets on Levi.com (with pieces ranging from $30 - $100) and allowing customers to turn in worn jeans and jackets in Levi’s stores for a gift card towards a future purchase.

For denim that can be resold, customers can get between $15-$25. For vintage denim, $30 - $35. And if denim is too worn to be resold, $5 will be credited toward a future purchase. 

Buy It! Levi's Secondhand denim and jackets; secondhand.levi.com

To help spread the word — and style expertise — Hailey Baldwin teamed with her stylist Meave Reilly to put together 10 different outfits with vintage pieces from the new collection (which you can see here!). 

Buy It! Levi's Secondhand denim and jackets; secondhand.levi.com

"Repurposing and repairing clothes requires minimal additional energy input, no water, and no dyes to make more jeans. Buying a used pair of Levi’s through SecondHand saves approximately 80% of the CO2 emissions and 700 grams of waste compared to buying a new pair of Levi’s," says Jennifer Sey, Levi’s Chief Marketing Officer.

Buy It! Levi's Secondhand denim and jackets; secondhand.levi.com

UGG just put all the comfy-cozy qualities you know and love in their boots and slippers into loungewear form in its first-ever ready-to-wear collection! Staying true to what they do best, the line is full of hoodies, crews, sweatpants, shorts, pullovers, zip-up jackets and robes made from faux fur, teddy Sherpa, even cashmere. It’s available in both men’s and women’s styles ranging from $58-$298.

Buy It! Left to right: "Augusta" Sherpa Baseball Jacket, $298; ugg.com, "Hattie" Long Oversized Coat, $325; ugg.com, Similar: "Mandy" Faux Fur Hoodie, $195; ugg.com

Buy It! "Asala" Hoodie, $98; ugg.com, "Iggy" Sherpa Half Zip Pullover, $198; ugg.com, "Renata" Cashmere Crewneck, $298; ugg.com, "Simone" Boyfriend Hoodie, $98; ugg.com

Buy It! "Aida" Cashmere Pant, $298; ugg.com, "Noreen" Short, $68; ugg.com. "Zahara" Biker Short, $58; ugg.com, "Gabi" Wide Legged Pant, $88; ugg.com

If you love Hanky Panky’s comfy and colorful underwear and Stoney Clover’s whimsical aesthetic, then you will love this new special-edition collaboration. Three different sets of Hanky Pankys’ cult-favorite thongs are packaged in Stoney Clover Lane’s signature pouches each designed to keep your thongs organized, whether you’re at home or traveling. The smallest assortment consists of seven thongs and retails for $210, the second consists of 12 thongs and retails for $350 and the largest, consists of 25 thongs and retails for $660.

Buy It! Hanky Panky x Stoney Clover Lane; hankypanky.com

The beloved brand is celebrating its 35th anniversary with a special collection of its most classic pieces — think modern essentials like a white oxford, tailored trouser, cashmere sweater and black blazer. The looks are featured in a new campaign (shot by photographer Alessio Boni) that pays homage to its ads from the late ‘90s and early ‘00s and show the clear, confident aesthetic the brand was founded on. The capsule ranges from $39-$349 and also marks the first collection that includes ingrain sustainable practices and materials such as responsible wool, responsible silk and recycled cashmere.   

Buy It! Single-Breasted Blazer, $359; clubmonaco.com, Similar: High-Rise Skinny Jeans, $129; clubmonaco.com

Buy It! "Leary" Tee, $29.50; clubmonaco.com, Similar: "Marnee" Shirt, $129.50; clubmonaco.com, "Kora" Cami, $98.50

The luxury performance sneaker brand known for its innovative fabrics just launched its new “TechLoom Tracer” and marks the company’s foray into the training category. The Tracer is the first low-top style designed by the brand and contains performance-driven features like its non-stretch construction to keep the foot centered on the footbed to provide maximum lateral stability and its advanced lace designs minimize loosening during workouts. The sneaker comes in six different colors and retails for $230.

Buy It! TechLoom Tracer Sneaker, $230; athletic propulsionlabs.com

The Real Housewives of New York alum, Jill Zarin teamed with her daughter, Ally Shapiro, to bring face masks to the masses. 

With her years of experience working in the fabric business (RHONY fans remember Zarin Fabrics), Jill designed washable masks in an assortment of fun tie-dye prints that she and Ally hand-dye themselves (with nontoxic materials, of course).

Most recently, they partnered with Charlotte Alden of Summer Strings to create one-of-a-kind "mask candy" accessories, which are made of glass beads, freshwater pearls and a lobster claw that clip easily onto your mask to comfortably wear around your neck or show off while your mask is on your face. 

Buy It! Mask Candy, $22-$75; jillzarin.com