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  4. The Best New Fashion Launches to Shop Right Now

The Best New Fashion Launches to Shop Right Now

From cool collaborations to awesome line extensions, these are the most-wanted items from your favorite brands

By People Staff Updated June 15, 2022 05:58 PM
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
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Summersalt x Markarian

Courtesy Markarian x Summersalt Rep:  savannah@savannahengel.com Full dropbox: https://www.dropbox.com/sh/rcdz0xurq9zpz5t/AADooaGLzNtqZLpy7SdCmyO4a?dl=0
Credit: Markarian x Summersalt

The sporty confidence of the beloved swimsuit line meets the flirty femininity of the celeb-loved fashion brand's well-known prints, making this a summer swimwear collaboration you'll want to play and pose in.

Buy It! Summersalt x Markarian wrap swimsuit, $135; summersalt.com

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Jurassic World x Accompany Collection

Accompany X Jurassic collection

If you're one of the millions who headed to the movie theater this weekend to see Jurassic World Dominion, you're now probably looking to get some merch inspired by the summer's top blockbuster. 

Enter the Jurassic World x Accompany collection which takes inspiration from the film's theme with a mission-driven product line that gives back. The collection features fair trade homewares and accessories for adults and children, all handcrafted by artisan non-profits in India and Nepal. Accompany makes being a conscious shopper rewarding, easy — and chic. 

The collection ranges from $12.99 to $100 and will be sold at at AccompanyUs.com and at exclusive retail launch partner Ten Thousand Villages, a nonprofit fair trade organization that sells and markets ethically made, handcrafted products made by artisans in countries that experience economic disempowerment and marginalization.

Buy It! Keep It Wild Blanket, $100; accompanyus.com 

Buy It! Evolution Carryall, $49.99; accompanyus.com 

Buy It! Primal Pillow, $44.99; accompanyus.com 

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Dagne Dover Puff Collection

puff

There's a reason Dagne Dover launches keep topping our "love it" list — the brand is sustainable, stylish and practical for everyday use. The latest Dagne drop is no different. Enter PUFF, a capsule collection featuring four new, summer-ready styles made using the 100% recycled material (each bag reuses 13 to 29 plastic bottles!). 

"We've created four new silhouettes that are meant to carry all of your daily essentials smartly, and fold up to fit easily into any compact space (luggage, closet shelf, car trunk)," said Jessy Dover, CCO & co-founder of Dagne Dover. 

Our summer suitcases just got a whole lot cooler! 

Buy It! Dagne Dover Kitty Crossbody. $115; dagnedover.com

Buy It! Dagne Dover Jemi Cargo Tote, $175; dagnedover.com 

Buy It! Dagne Dover Rider Shoulder Bag, $125; dagnedover.com 

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The Great x Eddie Bauer

The Great x Eddie Bauer’s spring collaboration
Credit: The Great x Eddie Bauer

Eddie Bauer's first collab with The Great (the line helmed by celeb stylists Emily Current and Meritt Elliott) was beloved by stars including Reese Witherspoon, Jessica Alba and Mandy Moore, so you better go snag some of their cute spring-ready rain gear before all the celebs snap this collection up!

Buy It! The Great x Eddie Bauer raingear, starting at $30; eddiebauer.com

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Leatherology Handbags

leatherology
Credit: leatherology/instagram

Gear up for the RTO (or just look like you have your life together) with the celeb-loved brand's new Kress collection, which is stylish, structured and can include an embossed monogram. (Naomie Harris has already been spotted with one!)

Buy It! Leatherology Kress handbags, starting at $225;leatherology.com

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For Two

While they wait for their maternity line to launch, New York-based pals Gabby and Anna have created a line of ridiculously cozy sweatshirts to raise awareness of postpartum depression, and funds for Postpartum Support International. 

Jamie Chung, who recently opened up about her experience with postpartum depression after welcoming twins, modeled the brand's sweatshirt in cream while shouting out the team behind the design. 

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Strut This x Happily Grey

Mary Lawless Lee, the influencer behind Happily Grey, brings her sweet-chic aesthetic to a line of activewear for Strut This, including cool printed sets, cozy cropped sweatshirts and comfy joggers, all in pretty pastels and retro motifs.

Buy It! Strut This x Happily Grey leggings in "Pistachio," $95; strut-this.com

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Joe's Jeans 20th Anniversary Collection

joe's jeans; Joe_s_20th-Anniversary-Campaign

The Los Angeles-based fit-focused brand is celebrating two decades of denim. To pay tribute to its major milestone, the company is launching a Limited Edition 20th Anniversary Collection consisting of its most iconic signature jeans, featuring styles from 2001, 2003, 2004, 2008, 2013 and 2020.

Buy It! 20th Anniversary Pullover, $138; joesjeans.com, The "Callie" High Rise Cropped Bootcut Jeans (2008), $228; joesjeans.com, The Shirt Brushed Red Unisex Flannel, $168; joesjeans.com, The "Charlie" High Rise Skinny Ankle Jeans (2013), $198; joesjeans.com

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Joe's Jeans 20th Anniversary Collection

joe's jeans; Joe_s_20th-Anniversary-Campaign

Buy It! The "Hi Honey" Curvy Boot Cut Jeans (2004), $198; joesjeans.com, The "Honor" High Rise Vintage Straight (2003), $228; joesjeans.com,  The "Luna" High Rise Cigarette Ankle Jeans (2008), $228; joesjeans.com, The "Niki" Mid Rise Boyfriend Jeans (2020); joesjeans.com, Similar: The "Charlie" High Rise Skinny Ankle Jeans (2013), $198; joesjeans.com

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Koolaburra by UGG Outerwear Collection

Koolaburra by UGG Outerwear

Buy It! Shearling Moto Jacket, (orig. $200) $100; kohls.com, Shearling Hooded Jacket, (orig, $200) $100; kohls.com

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Koolaburra by UGG Outerwear Collection

Koolaburra by UGG Outerwear

The cozy cool footwear brand known for its shearling slippers and boots is now launching outerwear. Priced between $140-$200, the collection will be available at select Kohl's stores, kohls.com and QVC.com. Featuring 14 styles in an array of earth tones and cozy fabrications such as micro fleeces and faux shearlings, this outerwear collection is perfect for the chilly temps ahead. 

Buy It! Shirt Jacket, (orig. $160) $80; kohl's.com, Similar: Hooded and Quilted Long Coat, (orig. $180) $90; kohl's.com

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Aqua x Pendleton

style launches

Thelimited-edition collaboration between Bloomingdale's exclusive brand, Aqua, and the American heritage brand, Pendleton, features must-have pieces in new interpretations of classic Pendleton patterns. There are statement jackets like the Pilot Rock Coat (a reversible style in a quilted sherpa design), along with hooded puffer coat and a quilted cropped jacket. Plus, there are also ready-to-wear styles such as jacquard belted cardigans, French terry hooded sweatshirts, and more ranging from $68 - $198.

Buy It! Pilot Rock Jacquard Belted Cardigan, $148; bloomingdales.com, Pilot Rock Cropped Jacket, $148; bloomingdales.com

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Aqua x Pendleton

style launches

Buy It! Cocoon Puffer Coat, $198; bloomingdales.com, Patterned Long Sleeve Hoodie, $88; bloomingdales.com

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Aqua x Pendleton

style launches

Buy It! Smocked Waist V Neck Mini Dress, $98; bloomingdales.com, Smocked V Neck Blouse, $68; bloomingdales.com

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Pangaia Denim

style launches

The celeb-favorite sustainable loungewear brand is now launching denim. Under new direction of designer Jonathan Cheung (formerly of Levi's) the collection consists of two jean styles ($225) and one jacket ($275) all available in two different washes. Plus, it's made from Wild Himalayan Nettle fabric and organic cotton, which is extremely strong and durable yet still soft to the touch.

Buy It! Nettle Denim Jacket in Rinse Wash, $275; thepangaia.com, Nettle Denim High-Rise Jeans in Rinse Wash, $225; thepangaia.com

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Pangaia Denim

style launches

Buy It! Nettle Denim High-Rise Jeans in Mid wash, $225; thepangaia.com, Nettle Denim Jacket in Mid Wash, $275; thepangaia.com, Nettle Denim Straight Leg in Rinse Wash, $225; thepangaia.com

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Rifle Paper Co. x Summersalt Sleepwear

style launches

Rifle Paper Co. will release its first-ever sleepwear collection with Summersalt. The line-up consists of best-selling Summersalt silhouettes like the Cloud 9 PJ Set, Cloud 9 Cami Slip Dress, Cloud 9 Sleep Shirt and the new Cloud 9 Midi-Length Robe in signature Rifle Paper Co. prints such as Emerald Peacock, Garden Party and Menagerie. All nine styles are crafted from Summersalt's soft recycled charmeuse fabric and come in sizes XS-2X (the brand's sizing is informed by 1.5 million measurements from 10,000 women!). Find the collection (priced from $80.00 to $135.00) at both riflepaper.co and summersalt.com.

Buy It! Menagerie Cloud 9 Pajama Set, $125; riflepaperco.com, summersalt.com

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Rifle Paper Co. x Summersalt

style launches

Strawberry Fields Cloud 9 Pajama Set, $125; riflepaperco.com, summersalt.com, Garden Party Cloud 9 Sleep Shirt, $95; riflepaperco.com, Emerald Peacock Cloud 9 Cami Slip Dress, $80; riflepaperco.com, summersalt.com, Emerald Peacock Cloud 9 Midi Robe, $135; riflepaperco.com, summersalt.com

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My Beachy Side x Emily in Paris

SUSTAINABLE, LUXURY RESORTWEAR BRAND MY BEACHY SIDE TO BRING  SIGNATURE BEACHY FLAIR WITH BRAND-NEW RESORT ’22 CAPSULE COLLECTION  INSPIRED BY SEASON 2 OF NETFLIX’S HIT SERIES EMILY IN PARIS 

Channel everyone's favorite marketing exec in pieces from this collaboration between luxury resort wear brand My Beachy Side and the Netflix hit series. The Emily in Paris collection is inspired by season 2 of the show, which is set in St. Tropez and will launch in December. From nautical-themed lace cover-ups to terrycloth swimwear, this line screams chic 1920s French Riviera.

Buy It! My Beachy Side L'eau Mini Skirt, $199; mybeachyside.com

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My Beachy Side x Emily in Paris

SUSTAINABLE, LUXURY RESORTWEAR BRAND MY BEACHY SIDE TO BRING  SIGNATURE BEACHY FLAIR WITH BRAND-NEW RESORT ’22 CAPSULE COLLECTION  INSPIRED BY SEASON 2 OF NETFLIX’S HIT SERIES EMILY IN PARIS 

Buy It! My Beachy Side Bimini Bralette, $69; mybeachyside.com

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Toms x Wildfang

launches we love; Toms x Wildfang

The mission-focused brands combined their shared socially conscious goals on a capsule collection that gives back. Featuring everything from coveralls to crew length socks to Toms' iconic shoe styles in updated fabrics, all purchases benefit LA-based nonprofit ProjectQ, which provides resources to LGBTQIA+ youth.

Buy It! Toms x Wildfang Socks, $14.95; toms.com, Toms x Wildfang Blue Coveralls, $188; toms.com

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Toms x Wildfang

launches we love; Toms x Wildfang

Buy It! Toms x Wildfang Alpargata Mallow Sneakers, $79.95; toms.com, Toms x Wildfang Alpargata Sneakers, $54.95; toms.com

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Keds Chunky Sneakers

launches we love; Keds Chunky Sole

The American heritage sneaker brand is getting in on the '90s fashion comeback with its latest collection, including five new sneaker styles featuring a built-in wedge platform. The capsule will not only add a little edge to your fall wardrobe, but thanks to the on-trend, thick chunky soles your look will be TikTok-approved.

Buy It! Keds Demi Mid TRX Sneakers, $84.95; keds.com

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Detre Everyday Denim Jacket

Detre jacket
Credit: courtesy detre

From Dede Raad (the influencer behind style blog Dress Up Buttercup), comes the next drop from her Detre jacket collection. The sustainably conscious line includes this fall essential, which is slightly cropped and features balloon sleeves and raw hems. The collection also touts seeded hangtags that can be planted and will eventually bloom into wildflowers, inspired by Raad's mom and her love of gardening.

Buy It! Detre Everyday Denim Jacket, $88; shopdetre.com

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AE77

american eagle new launch AE77

American Eagle Outfitters just launched its newest fashion line — and it's shaking up the sustainable denim market. 

AE77 is a new premium denim brand, consisting of nine core classic jean styles (ranging from $168-$188) designed and sustainability made in N.Y.C., all crafted with a "planet-first mindset."

That means sustainable raw materials (sourced through the Better Cotton Initiative) are used whenever possible and Green Chemistry is used in jean production to "reduce or eliminate hazardous substances commonly used in washing."

"AE77 denim is meant to be lived in, repaired, and recycled — paired with clothing, and accessories for an iconic wardrobe," the press release states. 

Buy It! AE77 Classic Denim, $188; ae77denim.com

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AE 77

american eagle new launch AE77

AE77 also features an assortment of "timeless tops" featuring recycled cashmere, knits made in L.A., Japanese flannel shirts and vintage fleece.

Buy It! AE77 Eyelet Top, $198; ae77denim.com

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AE77

american eagle new launch AE77

AE77 styles are available to shop online at ae77denim.com or at the brand's first storefront in N.Y.C.

Buy It! AE77 Cashmere Sweatshirt, $248; ae77denim.com

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Monica Rose x Sarah Chloe

Monica Rose Sarah Chloe Hoop Earrings
Credit: Courtesy of Sarah Chloe

Celebrity stylist Monica Rose (the mastermind behind Shay Mitchell and Chrissy Teigen's Instagram-friendly ensembles) just launched a collection of jewelry in collaboration with the brand Sarah Chloe. The line features everyday pieces like stackable rings, pendant necklaces and hoop earrings, plus trendier styles like a body chain and ankle bracelet.

Buy It! MRXSC Edit "Liliana" XL Hoop Earrings, $145; sarahchloe.com

 

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Andie Intimates

andie intimated
Credit: Courtesy Andie

People (including Demi Moore!) go nuts for the brand's well-cut and comfy swimwear — now they're bringing that "simple perfection" idea to comfy undies.

Buy It! Andie plunge bralette, $28, andieswim.com and brief, $12, andieswim.com

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Andie Intimates

Andie
Credit: Courtesy Andie

Buy It! Andie tank bralette, $28, bikini and brief, $12 each, andieswim.com

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Rails Denim

rails
Credit: Courtesy Rails

Celebrities are obsessed with this brand's supersoft button-downs and feminine dresses, so we expect a similar A-list adoration for the brand's classic and cool denim line.

Buy It! Rails "Melrose" jeans, $188; railsclothing.com

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Rails Denim

rails
Credit: Courtesy Rails

Buy It! Rails "Canyon" skirt, $138; railsclothing.com

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Alo Stunner Sunglasses

Alo sunglasses
Credit: Alo

The brand beloved for their flattering, on-trend activewear just launched eyewear — and that's an expansion we can get behind! Available in three colorways, the oversized, mirror-reflective wraparound frames feature durable, scratch-resistant nylon and anti-fog treatment. 

Buy It! Alo Stunner Sunglasses, $150; aloyoga.com

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Pop-In@Nordstrom x Levi's

Levi's jeans
Credit: Levi's

Nordstrom shoppers will see some extra-special Levi's pieces in stores and online this fall, thanks to Pop-In@Nordstrom's new partnership with the denim giant, featuring special collections from three cool, female-founded brands: Collina Strada, Thompson Street Studio and Melody Ehsani. 

The embellished, colorful pieces from Collina Strada focus on sustainability and are made from garments already in circulation. Thompson Street Studio's Kiva Motnyk used denim scraps to create her signature patchwork pieces. While designer Melody Eshani was inspired by none other than her rocker husband Flea, and printed his contagious smile on denim truckers and jeans [pictured]. 

Buy It! Pop-In@Nordstrom x Levi's, $80-$650; Nordstrom.com/pop.

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Peroni x M.Gemi

Peroni x M. Gemi; Courtesy M.Gemi
Credit: Courtesy M.Gemi

The premium Italian beer brand (Peroni) just teamed with Italy's premier leather accessories brand (M.Gemi) on a sneaker design that just begs to be worn at a summer outdoor happy hour. 

The limited-edition collection features a classic white lace-up shoe made by hand (in both men's and women's styles) containing subtle Peroni design elements throughout, including a blue heel stitched with the alcohol brand's red tag and a "Made in Italy" sticker stamped on the side of the sole. 

"We're proud of our Italian heritage and thrilled to partner with a fashion brand that puts the same level of craftsmanship into their shoes as we do our birra," Cara Lauritzen, Senior Marketing Manager for Peroni at Molson Coors Beverage Company said in a statement.

Buy It! The Palestra x Peroni women's sneaker, $228; mgemi.com

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Peroni x M.Gemi

Peroni x M. Gemi; Courtesy M.Gemi
Credit: Courtesy M.Gemi

Buy It! The Lucente x Peroni men's sneaker, $228; mgemi.com

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Abercrombie x The Knot Wedding Guest Capsule

Abercrombie and Fitch
Credit: Abercrombie and Fitch

We're about to see an estimated 2.5 million weddings in 2022 (the most in the U.S. since 1984!), according to The Wedding Report, so the hunt for perfect wedding guest outfits is on. Luckily, Abercrombie & Fitch is making shopping a little bit easier. The retailer teamed with The Knot to design 52 women's and men's pieces perfect for every type of wedding event, from the rehearsal dinner to the actual nuptials. The Abercrombie x The Knot "Best Dressed" capsule is already starting to sell out, so make sure to snag your favorite style while you still can. 

Buy It! Abercrombie x The Knot Wedding Guest Capsule Collection; abercrombie.com

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Carbon38 x EleVen by Venus Williams

Venus Williams x Carbon
Credit: Venus Williams x Carbon

Carbon38 just debuted its first-ever tennis collaboration with one of the sport's most iconic faces and her lifestyle brand, EleVen by Venus Williams. The collection includes a mix of performance wear and transitional pieces, as well as a variety of silhouettes in the activewear brand's popular Cloud Compression and Micro Terry fabrics.

Buy It! Carbon38 x EleVen by Venus Williams Split Strap Corset Tank In Sky Aqua, $88; carbon38.com

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KOI x Vans

KOI x Vans
Credit: KOI x Vans

The cult favorite Los Angeles-based brand Kids of Immigrants debuted a shoe in partnership with Vans and Greenhouse that honors "collective upbringings and our parents whose own sacrifices and journeys gave us the opportunity to dream of the unimaginable," according to a press release. Available Aug. 18 and Aug. 20 on projectgreenhouse.com, the "Anything Is Possible" collab (named after KOI's slogan) is inspired by the classic Vans sneaker and features corduroy, shearling, velvet, paisley and patent leather.

Buy It! KOI x Vans Anything Is Possible; projectgreenhouse.com 

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National Geographic x tentree

Nat Geo x tentree
Credit: Nat Geo x tentree

National Geographic teamed up with sustainable apparel line tentree to launch a capsule inspired by trees and the brands' mutual passion for protecting the planet. The 16-piece Plant, Protect, Repeat collection offers women's, men's, unisex and kids products that feature signature tentree styles reimagined with the magazine's gold frame and images of Redwoods, Baobabs and Dragon's Blood trees. For every item purchased from the collection, tentree and National Geographic will plant 10 trees to "not only reforest our planet, but to lift up impoverished communities, supply clean air for all, restore natural habitats and create a sustainable future for generations to come," the press release states.

Buy It! National Geographic Logo Hoodie, $68; tentree.com 

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Cole Haan's 4.ZERØGRAND Loafer

Cole Haan
Credit: Cole Haan

Cole Haan is getting into the comfy-cool movement brought on from work-from-home fashions amid the pandemic with its latest shoe launch. The 4.ZERØGRAND All-Day Loafer transforms the classic penny loafer style into a lightweight easy-to-wear shoe that combines a springy cushion with a practical design — perfect for your commute back to the office following a long WFH routine.

Buy It! Cole Haan 4.ZERØGRAND All-Day Loafer, $65; colehaan.com

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American Express "Let's Go Shop Small" Campaign

American Express
Credit: Courtesy American Express

American Express is putting the spotlight on small business through its latest campaign. Together with the mobile-first video shopping platform NTWRK, creatives and designers are teaming with their favorite small businesses on special limited-edition product drops.

L.A.-based streetwear designer Melody Ehsani and Bloom & Plume, a L.A.-based floral studio & coffee shop, partnered on the "Rec set" comprised of a tote bag, silk bandana, fleece set and socks (launching August 21). Creative Director and designer, Rhuigi Villaseñor, and the L.A.-based restaurant Petit Trois le Valley create a limited edition hat (August 22). While N.Y.C. boutique owner and designer, Telsha Anderson of t.a teamed with the Philly home goods store Yowie on a resin sculpture (on sale Aug. 20).

Each drop will be exclusively available on NTWRK for 24 hours ahead of public sales at each small business, which will be available throughout the weekend of August 20.

Buy It! American Express "Let's Go Shop Small" Rhuigi Villaseñor x Petit Trois le Valley hat, $150; NTWRK.com

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American Express "Let's Go Shop Small" Campaign

American Express
Credit: Courtesy American Express

Buy It! American Express "Let's Go Shop Small" Melody Ehsani x Bloom & Plume "Rec" set, $175; NTWRK.com

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Phenomenal Woman x Bridgerton

Netflix’s hit series from Shondaland, Bridgerton, teams up with Phenomenal and Hill House Home to release a dreamy Nap Dress™ and accessories collection
Credit: Courtesy Phenomenal

Phenomenal, the brand behind countless viral T-shirts and celeb-loved apparel teamed up with the women-owned lifestyle brand Hill House Home, Netflix and Shonda Rhimes' production company Shondaland to design a collection inspired by the binge-worthy period drama, Bridgerton.

The launch features Phenomenal's signature crewnecks and hoodies embossed with memorable lines from the Netflix series like "I burn for you" and "dear reader." It also includes limited-edition colors of Hill House Home's viral nap dress — thanks to the comfy frock, the brand experienced a 275% increase in revenue growth in 2020, according to WWD — and a hair pin quintessential of the Bridgerton aesthetic.

Buy It! Phenomenal x Bridgerton Collab I Burn For You Crewneck Sweatshirt, $60; phenomenalwoman.us

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Phenomenal Woman x Bridgerton

Netflix’s hit series from Shondaland, Bridgerton, teams up with Phenomenal and Hill House Home to release a dreamy Nap Dress™ and accessories collection
Credit: Courtesy Phenomenal

"Hill House Home is thrilled to be partnering with Phenomenal and Netflix. We are huge fans of Bridgerton, [Phenomenal founder] Meena [Harris], and the amazing business she has built with Phenomenal, so this is our dream collaboration," Nell Diamond, founder and CEO of Hill House Home, said in a press release. "Through this partnership, we're excited to bring visibility to our shared mission of highlighting phenomenal women...We are so excited for fans around the world to own this wearable piece of art." 

Buy It! Phenomenal x Bridgerton x Hill House Home Collab Jeweled Hair Slide, $40; phenomenalwoman.us

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Lindsi Lane

Launches We Love
Credit: Courtesy Lindsi Lane

Fashion industry vet and Instagram influencer Lindsi Lane designed her own collection of pieces that span the divide between comfy and fancy.

Buy It! Marni knot top, $110, lindsilane.com

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Farm Rio Swimwear

Courtesy Farm Rio
Credit: Courtesy Farm Rio

Those irresistibly bright dresses you swipe up on every time they hit your Instagram stories (we know it's not just us) have now been translated into a joyful, tropical swimwear collection.

Buy It! Striped scarf bikini top, $65, farmrio.com and bottom, $50, farmrio.com

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Farm Rio Swimwear

Courtesy Farm Rio
Credit: Courtesy Farm Rio

Buy It! Ancient Garden one-piece, $165; farmrio.com

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Farm Rio Swimwear

Courtesy Farm Rio
Credit: Courtesy Farm Rio

Buy It! Mix Picnic cover up, $170, farmrio.com; bikini top, $60, farmrio.com; and bikini bottom, $60, farmrio.com

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DL1961 Athleisure

Irina Shayk for DL1961
Credit: Chris Colls

The denim brand known for their sustainable processes is bringing that same attention to athleisure, as modeled by Irina Shayk in their latest campaign.

Buy It! DL 1961 crop sweatshirt, $139;dl1961.com

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Calypso St. Barth

Calypso St. Barth
Credit: Calypso St. Barth

Vacation vibes are back in a big way, and nowhere is that more apparent than the relaunch of the celeb-loved resort line Calypso St. Barth. It's back with a direct-to-consumer format, updating the look but keeping the same breezy DNA that made celebrities including Jenna Dewan and Jennifer Aniston big fans. 

Buy It! Abigail dress, $375; calypsostbarth.com

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SET Active x OUAI

Ouai
Credit: SET Active

The activewear brand all over your Instagram feed (thanks to the help of Kylie Jenner and Hailey Baldwin) is teaming with Jen Atkin's OUAI on a collection in colors inspired by the beauty brand's most iconic products. Even better: each purchase comes with a travel-sized pouch stocked with bestsellers from OUAI.

"OUAI's products are such beautiful tones and we naturally gravitate towards them. So the color and naming process happened very effortlessly. It's such an iconic trio," says SET Active's founder and CEO Lindsey Carter.  

With a sky blue, muted peach and pale taupe, there's something for everyone among the line of sports bras, leggings and socks. "My favorite color from the collab is Mercer Street, the medium taupe with cool grayish undertones. But let's be real, I'll be wearing every single one of the colors this summer," Carter says. 

Atkin adds: "If I had to choose one favorite it would have to be Mercer Street [too]. I cannot stop wearing the one-shoulder tops and leggings!"

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SET Active x OUAI

Ouai
Credit: SET Active

Buy It! From top left: SET Active x Ouai Sculptflex Box Cut in North Bondi, $45; theouai.com

SET Active x Ouai Sculptflex Ribbed One Shoulder in Melrose Place; $45; theouai.com

SET Active x Ouai Sculptflex Bike Shorts in North Bondi; $52; theouai.com

SET Active x Ouai Sculptflex Leggings in Mercer Street, $65; theouai.com

For full collection, visit setactive.co.

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Adidas x Ivy Park

ADIDAS X IVY PARK LAUNCHES “FLEX PARK” SWIMWEAR CAPSULE
Credit: Courtesy adidas

Beyoncé has truly outdone herself with the fourth Adidas x Ivy Park collection, which marks the label's first foray into swimwear. Launching July 22 at adidas.com and in select stores globally on July 23, the "Flex Park" capsule includes women's one-pieces, bikinis, cover-ups, and more in a neon orange colorway. The size-inclusive line, which celebrates self-expression and individuality, also includes men's matching shirt and short sets, slides, bucket hat and bag, perfect for mixing and matching all summer long.  

Buy It! Adidas x Ivy Park Flex Park; adidas.com on July 22

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Sanuk x Airstream

Sanuk x Airstream
Credit: Sanuk x Airstream

If summer wanderlust has you wanting to pack up and drive cross-country, Sanuk's supercomfy collab with the legendary camper brand is for you. Look for fun travel-friendly details in the whole collection, like imprinted maps on the soles or hidden pockets in the slides.

Buy It! Sanuk x Airstream women's "Glamper" flip-flops, $55, sanuk.com

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LoveShackFancy x Hurley

LoveShackFancy x Hurley
Credit: Courtesy LoveShackFancy x Hurley

LoveShackFancy is bringing its relaxed silhouettes and feminine prints to the sporty surf brand Hurley, in a new collection of swimwear for women, men and children. From reversible bikinis and a head-to-toe floral wetsuit, to a super soft beach towel and even a printed surfboard, this collab has everything you need for summer beach days.

Buy It! LoveShackFancy x Hurley Reversible Cheeky One Piece Swimsuit, $150; loveshackfancy.com 

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LoveShackFancy x Hurley

LoveShackFancy x Hurley
Credit: Courtesy LoveShackFancy x Hurley

Buy It! LoveShackFancy x Hurley One Piece Swimsuit, $150; loveshackfancy.com

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Allbirds Summer Collection

Allbirds apparel collection
Credit: Courtesy Allbirds

The beloved footwear brand is introducing two mini apparel collections of pieces that are easy breezy and perfect for summer, thanks to its lightweight and durable hemp fiber. The TreeBD collection features a versatile button-down shirt and short set for men and women, while the Ribbed Collection includes a classic tank and an adorable daytime dress.

Buy It! Allbirds Women's Camp Shirt, $78 and Short, $58; allbirds.com  

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Allbirds Summer Collection

Allbirds apparel collection
Credit: Courtesy Allbirds

Buy It! Allbirds Women's Ribbed Tank, $48; allbirds.com

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Madhappy x Vault by Vans

Vans/Launches
Credit: Courtesy Vans

Sneakerheads, rejoice! Madhappy, the chic brand that's all about optimism, lends a peppy primary palette to the crazy-comfy footwear favorite. And you'll need optimism to snag a pair, because they're sure to sell out fast.

Buy It! Madhappy x Vault by Vans sneakers, $125; madhappy.com

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TOMS New 'Mallow' Style

TOMS
Credit: Courtesy TOMS

Just when you thought TOMS couldn't get comfier, the brand launches a new slip-on style dubbed, the Mallow. Its plush, squishy, supersized sole brings extra cushion and height to the beloved original design. 

Buy It! TOMS Alpargata Mallow, $59.95; toms.com

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TOMS New 'Mallow' Style

TOMS
Credit: Courtesy TOMS

Buy It! TOMS Alpargata Mallow, $59.95; toms.com

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Adidas TechFit Period Proof Tights

adidas TechFit Period Proof tights
Credit: Courtesy adidas

Adidas' latest launch is a game changer.

The TechFit Period Proof Tights — part of Adidas' new Stay in Play campaign, which aims to give athletes the confidence and tools they need to compete — features an absorbent layer to help protect against leaks when worn with a tampon or pad. 

According to a press release, one in four girls around the world quit sports during adolescence and often cite fear of leakage while on their period as the reason why. These new tights and bike shorts are designed to eliminate that statistic.

Buy It! Adidas TechFit Period Proof Biker Short Tights, $45; adidas.com (available starting June 17)

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Rifle Paper Co. x Summersalt

Summersalt x Rifle Paper Co.
Credit: Summersalt x Rifle Paper Co.

The celeb-love brand known for ultra-flattering and inclusive swimwear teamed up with Rifle Paper Co. to create a limited-edition collection of summer essentials. The collaboration includes all your favorite Summersalt silhouettes (more than 15 swim and cover up styles for both women and children!) in three signature Rifle Paper Co. floral prints: Garden Party, Menagerie and Marguerite.

Buy It! The Sidestroke, $125; summersalt.com 

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Rifle Paper Co. x Summersalt

<p>Buy It! The Palazzo Pant With Ties, $95; summersalt.com</p>
Credit: Summersalt x Rifle Paper Co.

Buy It! The Palazzo Pant With Ties, $95; summersalt.com

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Aqua x Mary Katrantzou

<p>Mary Katrantzou, widely considered "the Queen of Print," is bringing her signature aesthetic to Bloomingdales through a collaboration with AQUA, one of the department store's premiere private labels. The limited-edition 18-piece Aqua x Mary Katrantzou capsule collection features dresses and separates ranging from $78 to $378 in four new prints: butterflies, leopards, rainbow parrots and pink florals. </p> <p>"I am excited for the launch of our capsule collection for AQUA that was designed with the intention to create a joyful and feel-good collection that will appeal to women of all ages," Katrantzou said in a statement. "For the first time we also had the opportunity to delve into girl's sizing, which was a great creative challenge. The idea was to bring nature's forms into the prints: from monarch butterflies to punchy florals, and from leopard prints to tropical bird prints, giving the wearer the option to mix and match the styles and patterns."</p> <p>Buy It! AQUA x Mary Katrantzou Parrot Print Off The Shoulder Romper, $118; bloomingdales.com</p>
Credit: AQUA x Mary Katrantzou

Mary Katrantzou, widely considered "the Queen of Print," is bringing her signature aesthetic to Bloomingdales through a collaboration with AQUA, one of the department store's premiere private labels. The limited-edition 18-piece Aqua x Mary Katrantzou capsule collection features dresses and separates ranging from $78 to $378 in four new prints: butterflies, leopards, rainbow parrots and pink florals. 

"I am excited for the launch of our capsule collection for AQUA that was designed with the intention to create a joyful and feel-good collection that will appeal to women of all ages," Katrantzou said in a statement. "For the first time we also had the opportunity to delve into girl's sizing, which was a great creative challenge. The idea was to bring nature's forms into the prints: from monarch butterflies to punchy florals, and from leopard prints to tropical bird prints, giving the wearer the option to mix and match the styles and patterns."

Buy It! AQUA x Mary Katrantzou Parrot Print Off The Shoulder Romper, $118; bloomingdales.com

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AQUA x Mary Katrantzou

<p>Buy It! AQUA x Mary Katrantzou Floral Off The Shoulder Top, $88, and Smocked Skirt, $88; bloomingdales.com</p>
Credit: AQUA x Mary Katrantzou

Buy It! AQUA x Mary Katrantzou Floral Off The Shoulder Top, $88, and Smocked Skirt, $88; bloomingdales.com

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CUUP Swimwear

<p>This brand's supportive, comfortable and cute bras earn raves - so their just-launched swimwear definitely has been much anticipated. And there truly is something for everyone: the collection has 53 bra sizes from 30A to 42F and seven bottom sizes from XS to XXXL.</p> <p>Buy It! CUUP balconette top, $98, and tap bottom, $68; shopcuup.com</p>
Credit: Courtesy CUUP

This brand's supportive, comfortable and cute bras earn raves - so their just-launched swimwear definitely has been much anticipated. And there truly is something for everyone: the collection has 53 bra sizes from 30A to 42F and seven bottom sizes from XS to XXXL.

Buy It! CUUP balconette top, $98, and tap bottom, $68; shopcuup.com

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