The Best New Fashion Launches to Shop Right Now

A/J Jackson, the lead singer of Saint Motel, just launched a customizable sunglass label that makes it easier than ever to change up your style. AVIEW allows customers to choose from a variety of Andy Warhol-inspired frames (clear, brown, tortoise or black) and thin, interchangeable lenses (yellow, rose, blue, black, brown, and green). The first drop also includes a chic leather carrying case to safely store the slip-in lenses. So whether you want to transition your glasses to sunglasses or switch your sunglass color without purchasing a new pair of frames, this new brand has got you covered. “You will never need a separate pair of glasses again,” a press release states.

Buy It! AVIEW Círculo in Black, $99; aview.com

Buy It! AVIEW Multi-Lens Carrying Case, $10; aview.com

For most moms, the combo of "cute," "functional" and "comfortable" can be something of a holy grail. Hatch (the maternity-and-beyond line loved by Meghan Markle and Natalie Portman) teamed up with Keds to make a Mother's Day collection of shoes that's all those things and more — with details so sweet, they're irresistible even to those not chasing after kiddos.

Buy It! Hatch x Keds, starting at $64.95; hatchcollection.com

Mega-influencer Jackie Aina designed a collection of bridal-inspired undergarments with Savage x Fenty ahead of her wedding. The sexy capsule includes embroidered and floral lace bras, corsets, thongs, thigh-high tights and more in white and lilac shades and inclusive sizing (32A-42H, XS-3X). 

“Save The Date! We're gettin' ready for @jackieaina’s big day! That's right, our girl is gettin' married so who better to show off our new #SavageXBridal collection?! Cause everyone knows: #HappyWifeSavageLife 💍,” the brand wrote on Instagram alongside a video of Aina, who got engaged to boyfriend Denis Asamoah in August 2019.

Buy It! Savage x Fenty Floral Lace Unlined Bra, $44.95; savagex.com

Buy It! Savage x Fenty Semi-Precious Bridal Thigh Highs, $32.95; savagex.com

The New York-based shoe label launched an elegant wedding version of its best-selling (and Meghan Markle-approved!) Natalie Flat. Now available in white lace, the ultra-comfortable pointed style, which features extra padding and a wide toe box, is perfect for large celebrations, intimate ceremonies, courthouse weddings, bridal showers and more!

Buy It! Natalie Flat in White Lace, $435; sarahflint.com

The brand known for creating comfy waterproof slides in every colorway you can think of partnered with Jonathan Simkhai to launch a line of tie-dye and floral print slides inspired by the luxury ready-to-wear label’s spring apparel and swimwear collections. Each pair is recyclable, cruelty-free and 100% vegan

"I couldn't be more excited about this partnership with Sarah Gurt of Freedom Moses, a brand that is filled and founded with so much love and optimism. We both have a strong appreciation for unconventional, eccentric-looking, and California inspired items and prints, so designing this collaboration with Freedom Moses was so much fun and so seamless,” Simkhai said. “I have an enormous appreciation for what Sarah represents as a sustainable and Earth-friendly footwear designer. Her stance on putting the planet first with everything she does while sourcing materials is a similar stance to what we're doing at Jonathan Simkhai. I am hoping that this collaboration is the first of many with Freedom Moses." 

Buy It! Freedom Moses x Jonathan Simkhai Two Banded Slides, $65; shopbop.com

The retail giant tapped five mega-talented Black designers and artists (Zerina Akers, Misa Hylton, Aminah Abdul Jillil, Allen Onyia and Ouigi Theodore) to partner with on clothes, shoes and accessories for some of their in house lines, including Bar III, Sun + Stone and INC. The result: Showstopping pieces at attainable prices.

Buy It! Macy's Icons of Style collection, starting at $35; macys.com 

The celeb-loved one-stop shop for personalized basics just released a line of lightweight organic canvas bags in some of their most practical silhouettes — which all can sport the handpainted or gilded monograms the brand is known for.

Buy It! Leatherology canvas collection, starting at $50; leatherology.com 

Workout wear site Bandier applied its sexy-trendy aesthetic to Housewears, a curated line of clothes you wear just to lounge (because, let's face it, your go-to grey sweats are giving you Seasonal Affective Disorder). They tapped Jordyn Rolling (pictured) and Bianca Valle (next slide) to model the styles.

Buy It! Bandier Housewears bra, $68; bandier.com 

Buy It! Morgan Lane top, $268, bandier.com and pants, $258, bandier.com

Influencer Caitlin Covington teamed up with Pink Lily to design an affordable travel and stay-cation inspired-collection of dresses, swimwear, separates and accessories. The flirty and feminine line features spring and summer staples, including gingham prints, off-the-shoulder designs and lightweight swimsuit coverups in sizes XS-2XL. The best part? Everything is under $100!

“Every year I go on at least one big trip in the spring and the reaction from my fans and followers has always been that they love my outfits, but can’t necessarily afford the price point of some of the designers that I feature on my blog,” Covington said in a statement. “My goal with this collaboration was to create something for everyone at an affordable price point. Especially right now with so much happening in the world, it shouldn’t cost a fortune to look and to feel great about your outfit. Pink Lily has been the perfect partner for me — I love that they are female-founded, family run and operated, and I have just been amazed to watch their growth." 

Buy It! Caitlin Covington x Pink Lily The Charleston Gingham Blue Mini Dress, $48; pinklily.com

Buy It! Caitlin Covington x Pink Lily Miami Square Neck Polka Dot Belted Blush Swimsuit, $48; pinklily.com 

Drybar Founder, Alli Webb and accessories designer Meredith Quill teamed up to create a line of “high end, not high spend” jewelry called Becket + Quill. The demi-fine collection, inspired by Quill’s grandmother, ranges roughly from $30-$300. The 25-piece debut line-up consists of rings, bracelets, necklaces and earrings, made in Los Angeles and crafted from alternative materials that bridge the gap between fashion and fine jewelry.

Buy It! Disc Necklace, $250; becketandquill.com, Black Enamel Heart Necklace, $60; becketandquill.com, Onyx Heart Necklace, $150-$250; becketandquill.com

Buy It! Small Link Chain Bracelet, $40; becketandquill.com, Onyx Heart Bracelet, $200; becketandquill.com, Open Cuff Bracelet, $150; becketandquill.com, Cigar Band Ring, $150; becketandquill.com, Onyx Ring, $300; becketandquill.com, Bead Band Ring, $100; becketandquill.com, Flat Top Ring, $90; becketandquill.com, Heart Ring, $35; becketandquill.com

Buy It! Star Earrings, $30-$50; becketandquill.com, Hoops With Floating Hearts, $150-$300; becketandquill.com

The sustainability driven (and Meghan Markle-approved!) fashion brand is announcing the expansion of its extremely popular Double Loop bag line with two new chic designs. Fans of the brand will remember that the Oversized Double Loop Bag quickly became a top-selling item, so these new additions are sure to sell out fast. Shop the Double Loop Bag, available on the site now, and sign up early to pre-shop the Mini Double Loop Bag, which officially launches in May. Here’s to more sunny – and stylish – days ahead!  

Buy It! Double Loop Bag, $295; cuyana.com

Buy It! The Mini, $195; cuyana.com

Celeb-loved brand Mother Denim has introduced a limited-edition capsule collection with sustainability at its forefront. The 21-piece line consists of jeans, denim jackets, a jumpsuit and a dress, plus comfy WFH basics like tees and sweatshirts and even accessories including oversize totes and vintage bandanas. Each piece is hand-made in Los Angeles of pre- and post- consumer waste, such as excess fabric, damages and overstock from past MOTHER collections initially intended for landfills.

Buy It! Similar: The Drawn In Sweatshirt, $140; motherdenim.com, The Four Corners Scarf, $175; motherdenim.com, The Money Bags Tote, $125; motherdenim.com, Cut And Sew Stunner Ankle Fray, $320; motherdenim.com

Bruno Mars collaborated with Lacoste on his first-ever fashion line. Named after Mars' design alter ego Ricky Regal, Lacoste creative director Louise Trotter said the new line bridges "Lacoste sportswear heritage" and the pop star's "seductive" personal style. Think "24K Magic" meets "Chucks on with Saint Laurent." 

"I've been very fortunate to have been asked to do collaborations in the past, but it always came with guidelines," Mars said in a statement. "Lacoste was the first and only brand that said, 'Bruno we want you to make this truly yours.' The respect of such creative freedom coming from a heritage fashion house was an honor."

The first Lacoste x Ricky Regal collection, featuring luxurious fabrics like velvet and silk in rich hues like eggplant and mustard yellow, launches in a select few retail stores on March 5 and will be available globally and on lacoste.com on March 8.

Buy It! Lacoste x Ricky Regal; lacoste.com

Buy It! Lacoste x Ricky Regal Fit Flowy Checkerboard Shirt, $195; lacoste.com

The sock and T-shirt brand known for its philanthropic give-back model and comfort-first gear just launched underwear made with the same high-quality materials as its beloved basics. The collection is available in two fabrications —cotton modal and seamless — and three silhouettes. The best part? For every item purchased, one is donated to someone affected by homelessness.

Women's Cotton Modal: available in thong, bikini and hipster silhouettes across 14 colors, including nude options, in straight and plus sizing (XS-2X).

Buy It! Thong, $20 ; bombas.com, Bikini, $22; bombas.com, Hipster, $22; bombas.com

Women's Seamless: available in thong, bikini and hipster silhouettes across 14 colors, including nude options, in straight and plus sizing (XS-2X).

Buy It! Thong, $18; bombas.com, Bikini, $20; bombas.com, Hipster, $20; bombas.com

Men's Cotton Modal: available in brief, trunk and boxer-brief silhouettes across four colors in straight and plus sizing (S-3XL).

Buy It! Brief, $22; bombas.com, Trunk, $26; bombas.com, Boxer Brief, $28; bombas.com

Atoms, the sustainably made, innovative and seriously comfy sneaker brand (which you might have seen breaking the Internet with its founders' Humans of New York story) has paired up with Queer Eye's style guru Tan France to design a pair of perfect white sneaks with a surprise twist: striped shoelaces and soles. Hurry, though! It's available for a one-week limited run and each pair will be produced to order to reduce waste.

Buy It! Atoms x Tan France sneakers, $129; atoms.com

To celebrate 35 years in business, Dockers is honoring its California roots with its most casual collection yet.

The latest line is focused on wear-everywhere pieces that aren't just for the office anymore. From pocket tees to signature chinos in an array of light colors, the collection celebrates laid back coastal vibes with items ready to be worn on outdoor adventures.

So who better to front the campaign than surf industry veterans and founders of 1 Planet One People, Selema Masekela and Ryan Harris who "perfectly embody the diverse, sustainability-minded, and stylish vibe of the Golden State," Dockers said in a press release. 

Buy It! Dockers Pocket Tee, $16.99; dockers.com

Masekela (host, entrepreneur, philanthropist and Surfrider Foundation ambassador) teamed with Harris (founder of Earth Technologies, an eco-conscious surfboard manufacturer using renewable and recycled materials) and two other surfers, Danielle Black Lyons and Hunter Jones, to create 1 Planet One People. It's a collective designed to support "diversity, inclusivity and eco-conscious practices in surfing and throughout the world."

"It's the perfect blend of joy, style, and social and environmental responsibility that are pillars of Dockers brand, and represents the best of the California lifestyle," the release says.

Buy It! Dockers Linen Sweater, $64.99; dockers.com

"Thirty-five years ago, Dockers brought Casual Friday into the world," the brand states. "Today, it provides stylish, innovative, sustainable casual-wear for all lifestyles — no matter who you are and where you live, everyday."

Buy It! Dockers 35th Anniversary Collection; dockers.com

Coach and Champion teamed up to launch a collection of leather bags, leather jogger pants, sweaters and shearling jackets embossed with a new branding that combines Coach’s storypatch symbol and Champion’s C-logo. Model Paloma Elsesser and TikTok stars Wisdom Kaye, Maha Gondal and Jeffrey Tung front the Coach x Champion (which was photographed and directed by Alessandro Simonetti).

“I’m excited to introduce Coach x Champion, a collection grounded in the authentic American heritage we share,” Coach Creative Director Stuart Vevers said in a press release. “I was inspired by the idea of elevating sportswear silhouettes in an unmistakably Coach way using leather, shearling and by combining our iconic symbols in a way that feels fresh, youthful and immediate.”

Champion Chief Global Design Officer Ned Munroe added: “The opportunity to partner with Stuart and the Coach team and merge the design expertise, as well as the great heritage of these two iconic American brands, is what was so inspiring. To be able to pair Champion’s roots in sport with Coach’s exceptional craftsmanship creates the opportunity for Champion’s iconic styles to come to life through a new and elevated lens.”

Buy It! Coach x Champion Coaches Jacket, $795; coach.com

Buy It! Coach X Champion; coach.com

Buy It! Coach X Champion Sweatshirt, $225; coach.com 

After a successful long-term partnership with beauty guru and vlogger Desi Perkins, Quay Australia is collaborating with another mega-influencer to launch its first-ever jewelry collection, which features necklaces, charms and earrings ranging from $25 -$65. Camila Coelho — who boasts 8.8 million followers on Instagram — is the face of the campaign, marking her second collaboration with the celeb-loved sunglass label. Coelho says she’s a “longtime fan of the brand,” adding, “I love all of the styles Quay releases and the jewelry is no exception."

The new collection was designed to be mixed, matched or fully staked, and all 20 pieces are plated in 14k gold.

“We wanted to innovate and design a collection that would add something extra to our customer’s snapshot style in a time when people are spending more time at home, on zoom, and dressing from the waist up,” Quay CEO Jodi Bricker says. “It was a natural next progression for the brand to expand our category offering into jewelry and provide our customer with another fun fashion accessory to express their own personal style.”

Buy It! Quay Australia Clipped Link Necklace, $65, and Quay Australia Essential Large Hoops, $40; quayaustralia.com

Buy It! Quay Australia Coin Huggies, $40; quayaustralia.com

Buy It! Quay Australia All Love Charm, $25; quayaustralia.com 

Famed artist James Goldcrown, best known for his iconic Love Wall heart designs, brings his flair to Skechers footwear just in time for Valentine's Day. The new retro line of sneakers and slides feature a rainbow of overlapping hearts guaranteed to put a smile on anyone's face. "

“We started on canvas originally, and then digitized the art to move it around the shoe for the perfect look. I think it’s a great time for this collaboration with everything that is going on in the world," Goldcrown said. "Something as simple as a heart can really touch people — so hopefully we will spread some love.”

Buy It! Skechers x James Goldcrown Collection, $32-$80; skechers.com

American Eagle is continuing its commitment to inspiring self-expression with an exclusive collection in collaboration with futuristic artist Shinpei Naito, of NAITO. NAITO x AE is a dual gender launch that includes oversized T-shirts, shorts, swimwear and more for her, as well as a button-down shirt, board shorts, graphic T-shirts and bucket hats for him.

The collection features Shinpei’s use of bright colors and unique prints — and each one holds significance. Prints like flower garden (which is meant to inspire happiness) and dragon and fenix (imagery animals that are symbols of power in Japanese the culture) bring the collaboration to life. 

Buy It! AE x Naito Cropped Tank Top, $24.95, and AE x Naito The Everything Highest Waist Leggings, $44.95; ae.com

Buy It! AE x Naito Cropped Tank Top, $24.95; ae.com

Since debuting with ultra-flattering swimsuits in 2012 (which soon became a staple for celebs like Bella Hadid, Hailey Bieber and Kendall Jenner), Frankies Bikinis has launched loungewear, knits, matching sets, accessories and more. The label's latest venture? Vegan leather.

On Jan. 14, Frankie’s Bikinis unveiled the first drop of its Spring 2021 collection featuring “soft and luxurious” vegan leather in beige and pink color ways. With five different silhouettes, the line includes trousers, an oversized blazer, a button-down collared shirt, a high-waisted short and a bra top. According to a press release, the vegan leather apparel was designed to be styled with “other pieces in the collection or paired with your favorite pair of jeans, oversized tee and sneakers." 

Buy It! Frankies Bikinis Spring 2021; frankiesbikinis.com

Buy It! Caroline Kennedy Pants, $250, and Claudia Vegan Leather Bra Top, $135; frankiesbikinis.com

Buy It! Rusty Vegan Leather Shorts, $165, and Rusty Vegan Leather Button Up, $185; frankiesbikinis.com

This Saves Lives, the snack brand on a mission to end severe acute malnutrition in children (co-founded by Kristen Bell and other actors) teamed up with STATE Bags to launch a limited-edition #BeTheOne Essentials Kit. Inside the nylon Lorimer Fanny Pack, you’ll find one box of This Saves Lives’ Dark Chocolate Sea Salt Bars, a black face mask and two #BeTheOne branded pins. In light of the devastating effects of the coronavirus (COVID-19) pandemic on child hunger, each purchase of the limited-edition kit will “help impact the lives of children suffering from severe acute malnutrition worldwide, while also providing virtual tutoring to children in underfunded neighborhoods across the United States,” according to a press release.

“It’s incredibly heartbreaking to see the impact the pandemic is having on children throughout the world. Kids are dying of severe acute malnutrition at an even higher rate due to COVID-19,” Bell said in the release. “I’m so happy This Saves Lives has partnered with STATE Bags for the #BeTheOne campaign which helps combat injustices in our country and worldwide."

Buy It! This Saves Lives x STATE Bags #BeTheOne Essentials Kit, $105; statebags.com

Social media influencer and actress Draya Michele is bringing her affordable and inclusive swimwear brand to PacSun! Mint Swim just dropped five new silhouettes — a bikini with gold hardware details, a high-waisted bikini, a plunging one-piece and two cutout one-pieces — available exclusively at pacsun.com. Mint Swim joins several Black-owned brands available through PacSun, including Phenomenal Woman, Riot Swim and Fear of God.

“I’m excited to partner with PacSun and expand Mint Swim into the wholesale market for the first time, and to give our customers the ability to touch, feel and experience our garments like never before.” Michele said in a PacSun press release. “PacSun sets the standard for California style and I’m proud for the opportunity to collaborate with them on this exclusive collection, while also introducing Mint Swim to a broader audience.”

Buy It! Mint Swim Sam One-Piece, $81; pacsun.com

Buy It! Mint Swim Serena High-Waisted Bikini Bottom, $31; pacsun.com

Buy It! Mint Swim Trina One-Piece, $88; pacsun.com

The Parisian label you know and love for its Bohemian-meets-rocker-chic aesthetic is venturing into the world of fine jewelry with a sustainable collection made of recycled silver. Featuring necklaces, rings, bracelets and earrings ranging from $70-$535, ba&sh jewelry aims to “celebrates femininity, style and freedom,” according to a press release. 

"Infused with oriental, Indian, African or South African influences, the jewelry brings a taste of elsewhere and a stylish finish to any look, from the simplest to the most sophisticated," the brand said.

But It! ba&sh Jewelry; ba-sh.com 

Buy It! ba&sh Jewelry Naman Necklace, $130; ba-sh.com

Buy It! ba&sh Jewelry Olga Earrings, $265; ba-sh.com

Tired of your protective face masks throwing off a great outfit? Yeah, us too. Luckily, Lunair Wellness came up with a way to safely enhance your outfits with the launch of these face coverings. Available in black, navy, apricot, lavender and rose, the LA Scarf features a pleated two-layer 100% OEKO-TEX certified cotton face mask underneath a luxe silk draping. A mask that combines safety and style? We're buying one in every color!

Buy It! Lunair Wellness LA Scarf, $22; lunairwellness.com

The British Fashion Council (BFC) and the Council of Fashion Designers of America (CFDA) — two of the industry’s most influential non-profit organizations — teamed up with eco-friendly label Bag of Ethics (BOE) to launch sustainable and reusable non-medical face coverings. Created by three British designers (Ahluwalia, Preen by Thornton Bregazzi and Marques'Almeida) and three American designers (Mara Hoffman, lemlem by Liya Kebede and Kim Shui) the washable masks feature colorful prints on the outside and uplifting messages like “radical empathy” and “strength in unity” on the inside. The face coverings are available now ($18 for a 3-pack) at various retailers including bagofethics.org and Amazon. For every bundle sold, $1 goes towards the BFC Foundation Fashion Fund, which launched in March to support fashion creatives during the pandemic, and $1 goes towards the CFDA’s Diversity, Equity, and Inclusivity programming.

"This is a powerful time for collaboration across all sectors and the fashion industry has demonstrated strength in unity over the last number of months,” Caroline Rush, Chief Executive of BFC, said in a statement. “We are excited to work alongside our American counterparts to promote local designers while encouraging sustainable practices in the fight against the spread of coronavirus. We are also delighted to continue working with Bag of Ethics, a longstanding supporter of the BFC, after the success of our first round of Great British Face Coverings in raising money to support British designers in surviving this challenging time.”

Buy It! Face Coverings, $18; bagofethics.com

Buy It! Face Coverings, $18 (for a 3-pack); bagofethics.com

Buy It! Face Coverings, $18 (for a 3-pack); bagofethics.com

The couture wedding dress brand we all know and love from seeing its dreamy designs on Say Yes to the Dress just unveiled its first-ever jewelry collection designed for soon-to-be brides in mind. Inspired by the countless love stories she has heard over the years, designer Pnina Tornai teamed with Jared on a 31-piece engagement ring collection, with each design featuring three diamonds in the band to symbolize two individuals creating a life together.

“It has always been a dream for me to create an engagement jewelry collection, and with Jared, I have found the perfect partner to bring these dream rings to life, to celebrate the magic of two becoming one — a whole greater together than apart," Tornai says in a press release.

Jared Chief Marketing Officer and Executive General Manager, Bill Brace, said the brand expects this holiday season to be "like no other" with couples getting engaged after quarantining together throughout the year. "We’re thrilled to launch Pnina Tornai’s first-ever ring collection – One by Pnina Tornai – exclusively at Jared, showcasing her unique designs inspired by her years of experience making brides feel special. We’re confident that uniting two of the most trusted names in bridal will help our customers love brilliantly."

Buy It! One by Pnina Tornai collection, $699 to $19,999; jared.com

The collection is available to shop now, and features some standout styles, like a black diamond ring, a 1920s-inspired emerald-cut stone flanked by baguettes and a "toi-et-moi" style featuring one round and one princess-cut diamond.

Buy It! One by Pnina Tornai collection, $699 to $19,999; jared.com

Created by 19-year-old entrepeneur Narbeh Babakhani (who famously took Khloé Kardashian to prom!), Neutral by Narbeh's streetwear styles were designed to inspire everyone who wears them. "Butterflies are a symbol of new beginnings, peace and strength," Babakhani tells PEOPLE. "I have dealt with depression and anxiety most of my life. So I thought showing a blue butterfly on the sweatshirts and sweatpants was so perfect and sentimental."

He admits that launching a brand — especially during a pandemic — isn't easy. But Babakhani feels thankful that he can turn to the Kardashian family as his "huge symbol of strength."

"I have turned to Khloé specially for some advice. I even ranted to her sometimes when I see things have gone wrong in the process and she’s always been there to give me words of encouragement," Babakhani says. "Their support means the world to me. Who can say they have the Kardashians supporting their first business at 19? Grateful is an understatement."

Buy It! Neutral by Narbeh Hoodie, $45; neutralbynarbeh.com