The Best Influencer Beauty Launches to Shop Right Now

With show-stopping shades like “Chili” (a metallic red shimmer that has flecks of pink sparkle), “Amorcito” (a matte hot pink designed to be used on the cheeks as  a blush) and “Chica” (the perfect warm-toned matte brown), Venezuelan beauty influencer Mariale’s limited-edition collaboration with Too Faced is not your average eyeshadow palette.  

Amor Caliente is packed with highly pigmented mattes, metallic shimmers and one pressed glitter, inspired by the colors Mariale loves most. “[The palette] started with “Amorcito.” I knew I wanted a true bright pink, and then we built it from there,” she tells PEOPLE. “"Chancla" (which translates to "sandal") is one of my favorite shades because it’s a beautiful pressed glitter — it goes on so smooth with such an intense payoff!"

Buy It! Mariale Amor Caliente Eyeshadow Palette, $42; toofaced.com 

Mariale says "it is a dream come true" to collaborate with a mainstream American beauty brand. 

"Many other brands would not give such an opportunity to a creator who speaks Spanish and has a global audience like I do," she says. "It can be difficult to have doors slammed in your face just because you are an immigrant."

"For Too Faced to believe in me and to let me create an entire palette that pays homage to being Latina is incredibly special. And even though the Amor Caliente palette is a bit of a love letter to my Latin roots, we made sure to create a palette with shades every skin tone can wear!"

Buy It! Mariale Amor Caliente Eyeshadow Palette, $42; toofaced.com 

Singer/songwriter, social media influencer and ultimate cool girl Madison Beer collaborated with Morphe to launch a full range of eye, lip and cheek products perfect for creating her signature soft glam look. The Madison Beer Collection includes a 20-pan eyeshadow palette, a 6-piece brush set, two Luminous Setting Sprays, two Shimmering Highlighters and five High-Shine Lip Glosses. Offering plenty of neutral and rose-toned shades — plus chic, sophisticated packaging inspired by her upcoming album — this collaboration embodies Beer's sultry vibe and lit-from-within natural glow. 

Buy It! The Madison Beer Collection; morphe.com

Buy It! The Madison Beer Collection; morphe.com

Buy It! Madison Beer Lip Gloss,  $5; morphe.com

Buy It! Madison Beer Channel Surfing Artistry Palette, $22; morphe.com

The newest launch from Kathleen Lights' vegan, cruelty and seven-free nail polish brand Lights Lacquer is totally out of this world. Inspired by the mega influencer’s favorite 90s movie Zenon: Girl of the 21st century, the Supernova collection includes three holographic and futuristic colors that will transport you all the way to 2021 (because who doesn’t want to time travel at this point?!). Nebula is a lavender shimmer with ultra-fine, blue-gold glitters; Zenon is a fuchsia pearl with ultra-fine, blue-violet glitters; Protozoa is a deep purple with a blue-black base and rainbow holographic. Zetus lapetus! We want them all.

Buy It! Lights Lacquer Supernova Bundle, $28; lightslacquer.com

Buy It! Lights Lacquer Supernova Bundle, $28; lightslacquer.com

Buy It! Lights Lacquer Nebula, $9.50; lightslacquer.com

Buy It! Lights Lacquer Zenon, $9.50; lightslacquer.com

Buy It! Lights Lacquer Protozoa, $9.50; lightslacquer.com

TikTok’s most famous sisters teamed up with Orosa Beauty to launch eight nail polishes that perfectly capture their unique personalities. Entitled Coastal Craze by Charli + Dixie D’Amelio, the limited-edition collection features opaque crème colors in bright hues (created by Charli) and soft neutrals (created by Dixie).

“We love how expressive Orosa is,” Charli, 16, said in a press release. “They are all about using color to express yourself and encouraging people to get creative through nail colors and nail art”.

While Dixie, 19, explained that the sisters have “been able to express ourselves in a way that people haven’t seen yet on our social channels” through their Orosa Beauty collaboration, which features the brand's signature 14-free, vegan, cruelty-free and gluten-free nail polish formulas. 

Buy It! Coastal Craze by Charli + Dixie D’Amelio, $75; orosabeauty.com

Buy It! Coastal Craze by Charli + Dixie D’Amelio, $75; orosabeauty.com

Buy It! Coastal Craze Set by Charli D’Amelio, $42; orosabeauty.com

Buy It! Coastal Craze Set by Dixie D’Amelio, $42; orosabeauty.com

Addison Easterling is quickly becoming one of the busiest women in Hollywood. Just weeks after launching her American Eagle back to school campaign, the TikTok star (better known as Addison Rae) announced a new beauty brand in partnership with Ipsy. 

ITEM Beauty features affordable products infused with clean, science-backed ingredients. the innovative brand, which is Marketed towards Gen Z, will launch with a collection of minimal makeup essentials: mascara, jelly eyeshadow, brightening powder, brow definer, lip oil, and a contour duo. The best part? Each product retails for less than $25!

And unlike the beauty subscription service’s previous influencer collaborations, Easterling is the co-founder and chief innovation officer of ITEM Beauty, making her a true brand owner.

Buy It! ITEM Beauty; itembeauty.com

Buy It! Item Beauty; itembeauty.com

Camila Coelho made her mark on the fashion industry when her namesake clothing label in partnership with Revolve — which debuted a swimwear line earlier this year — sold out just minutes after launching in June 2019. 

Now, the mega-influencer has set out to conquer the beauty world.

On Aug. 3, Coelho (who boasts 8.8 million followers on Instagram and 3.4 million subscribers on YouTube) debuted a “mindfully luxurious” beauty brand called Elaluz, which means “she is light” in the Brazilian star’s native language of Portuguese. Elaluz is launching with two must-haves: a lightweight lip and cheek stain infused with coconut water and a hydrating lip treatment packed with nourishing oils and butters.  

“I decided to start with lip products for the first launch, as it’s my favorite part of any beauty routine,” Coelho, 32, tells PEOPLE. “I love enhancing lips while still keeping a clean, easy, natural look.”

The brand will soon encompass skincare, makeup, haircare and more, and each product will serve “as a partner in the daily hustle, making life a little easier for powerful and confident people on the go,” the Elaluz founder explains. 

Inspired by Coelho’s desire to help her fans and followers “find their light and shine it out to the world,” the new brand touts environmentally-friendly packaging, clean ingredients and intoxicating, all-natural fragrances. 

“When I was a young adult, I worked at a makeup counter and was able to see the power of beauty firsthand — how much it can empower and transform you from the inside out,” Coelho says. “Beauty has been my passion since the beginning; it’s truly how I got to where I am today, so launching Elaluz is a full circle moment for me.”

Buy It! elaluz.com

Buy It! Elaluz 24 K Lip Therapy, $28; elaluz.com

Buy It! Elaluz Lip & Cheek Stain, $34; elaluz.com

Morphe tapped TikTok superstar sisters Charli and Dixie D'Amelio as the official faces of its new Gen-Z sub-brand, Morphe 2. While Morphe's core collection allows makeup lovers to create a full-face look, Morphe 2, is all about a lighter, fresh-faced look geared toward a younger audience. For the launch, the line includes multipurpose products like a lightweight skin tint (it comes in 20 shades), jelly eye shimmers, cheek and lip mousse, sheer lip oils and more. 

Buy It! Morphe 2 Collection, $9 to $24; morphe.com

Internet superstar Alexis Ren hand-picked eight of her must-have Sonya Dakar skincare products for this limited-edition collection to celebration the clean beauty brand's 35th anniversary. Packaged in a chic vegan leather pouch, the Sonya Dakar x Alexis Ren capsule collection has everything you need for an esthetician-approved skincare routine. It includes a cleanser, an oil, a balm, a red clay mask, a jade stone gua sha, an exfoliator a lip balm and the Sonya Dakar spot treatment Ren has sweared by for years: Blemish Buster. “I trust her products because I trust her heart,” the influencer wrote on Instagram of Dakar, a facialist whose A-list clients include Gwyneth Paltrow, Sofia Vergara and Cameron Diaz.

Buy It! Sonya Dakar x Alexis Ren Anniversary Beauty Capsule Collection, $129; sonyadakar.com

Bretman Rock’s limited-edition, six-product collaboration with Wet n’ Wild, is just as bright and vibrant as the social media sensation himself! Inspired by the YouTube and Instagram star’s “bold, untamable spirit,” the Jungle Rock collection includes a 15-pan palette of satin, matte and shimmers eyeshadow in neutral and colorful shades, a multi-use face mist perfect for prepping, setting and hydrating, a duo-chrome loose highlighter, three highshine lip glosses, a black mascara that features a curved wand to lift and curl the lashes and two eyeshadow brushes and a highlighter brush. The tropical-themed collection is available now at Ulta, Target, Amazon and wetnwildbeauty.com.

“I’m gay, I’m an immigrant, I’m a POC and in 2020, I’m taking affordable beauty to the next level,” Bretman said of the launch. “A makeup line by a man will be in-store across the globe. That’s my power. That’s OUR power. Welcome to the jungle, b****.”

Buy It! Bretman Rock Full Collection, $84.89;  wetnwildbeauty.com

Buy It! Shadow Palette, $14.99; wetnwildbeauty.com 

Buy It! 3-in-1 Face Mist, $7.99; ulta.com

Not one but two popular beauty influencers brought this inclusive collaboration with Black-owned brand, Uoma, to life. The limited-edition, eight-piece Black Magic Carnival Collection — which marks the first time YouTube and Instagram superstars Patrick Starrr and Jackie Aina have joined forces on a makeup launch — “encourages everyone to invoke the hypnotic, spellbinding allure of their inner Carnival Queen” with neon shades and glitter finishes. It includes a 10-pan eyeshadow palette, two highlighters suitable for a variety of skin tones, two iridescent lipsticks and three festival-worthy false lash styles.

As part of the the Black Magic Carnival collaboration, Uoma Beauty, Aina and Starrr are launching he the #UOMACARNIVAL social media challenge, which invites beauty lovers to post their carnival makeup looks on Instagram (tagging @UOMABeauty and #UOMACarnival) or submit photos on uomabeauty.com for the chance to become UOMA Beauty’s Next Beauty Creator.

“UOMA, Jackie and Patrick will choose 3 people to win $1,000 cash prize, and 1 person to win a $5,000 cash prize. Winners will be showcased via the UOMA Beauty platforms,” the beauty brand said in a press release.

The challenge starts today and the Black Magic Carnival Collection is available now on uomabeauty.com. 

Buy It! Black Magic Carnival Color Palette, $44; uomabeauty.com

Buy It! Black Magic Carnival Lipstick, $26; uomabeauty.com

Buy It! Black Magic Carnvial Bronzing Highlighter, $35; uomabeauty.com

Hannah Meloche has mastered the art of a natural glow — she is an OG VSCO Girl, after all — so it makes sense that her new collaboration with Tarte Cosmetics is a six-pan, multi-purpose palette “infused with micro-reflective pigments for a lit-from-within glow.” Perfect for achieving an effortless, minimal makeup look, the Sugar Rush palette includes two bronzy shades, two pink-toned colors (peach and rose), a golden shimmer and a champagne shimmer that can be used as eyeshadows, bronzers, highlights or blushes.

“I wanted to create something that represents me, my family and everything I love! I think this palette represents me pretty well, it’s bright and colorful, gives off positive vibes and is easy going – honestly everything I try to be,” the YouTuber and Instagram star tells PEOPLE. “Plus its recyclable which was really important to me.”

She adds: “My favorite thing about this palette was creating it — putting my heart and soul into choosing shades, choosing packaging, planning the photoshoot, it was all a dream come true!”

Buy It! Hannah Meloche x sugar rush, $25; tartecosmetics.com

Foinika Kay (@exteriorglam on Instagram) just launched an all-in-one palette with Physicians Formula to ease your transition from day to night. It includes four eyeshadow shades (two mattes and two shimmers), a highlighter, a blush, a lip color and a rose-scented perfume. Plus, every product in the Rosé All Day Collection is formulated with Kakadu Plum, an antioxident-rich plant packed full of Vitamin C, and infused with rose extract to help “soothe, calm, and hydrate." “These are some of my favorite shades, and now I get to share them with you,” Kay said of her collection, available now at Ulta and physicansformula.com

Buy It! Physicians Formula Rosé All Day x Exteriorglam Collection, $19.95; ulta.com

Amrezy is famous for her curated Instagram feed (she posts in series of colors, seamlessly transitioning from one theme to the next) so it’s no surprise that the beauty guru compiled an aesthetically pleasing palette for her collaboration with Anastasia Beverly Hills. “I wanted to make a palette that had every shade you would need for any mood, any occasion,” Amrezy said in a press release. To achieve that, she included everything from a classic matte black to a metallic turquoise, and organized the shadows in a way that will inspire beginners and professional makeup artists alike. Plus, Amrezy's hot pink creation features the same ABH eyeshadow formula you fell in love with in best-selling palettes like Modern Renaissance and Soft Glam.

Buy It! Anastasia Beverly Hills Amrezy Eyeshadow Palette, $49; sephora.com