February 06, 2013 02:00 PM

Courtesy Material Girl

From New York rock chick to Hollywood glamour queen: Georgia May Jagger’s latest ads for Material Girl (Madonna and daughter Lourdes Leon’s juniors clothing line) show us a whole new side of the brand’s famous face.

The model (and Mick Jagger’s daughter) shot the ads all over L.A., from Beverly Hills to the Hollywood Walk of Fame to (our personal fave) In-n-Out Burger, all while showing off Material Girl looks styled by (who else?) “Lola,” as Jagger calls Lourdes.

“My personal style reflects the brand’s aesthetic,” Jagger tells PEOPLE of why she’s a great match for Material Girl. “I think the line has matured; it’s more on trend, but still very experimental and fun.” And in addition to befriending a miniature pig and rollerskating around the Hills, Jagger got to pitch in behind the scenes, too: “I chose the nails and helped decide what hair and make up we were going to go with for the shoot,” she says.

And what pieces did the busy model (who also fronts for Hudson jeans and Sunglass Hut) want to take home from the shoot most? “The camouflage vest and the cut-out dresses” — of course!

Click to see the exclusive first look at Jagger’s spring Material Girl ads, and check out the new collection at Macy’s and Macys.com. Tell us: What do you think of Jagger’s latest ads?

Courtesy Material Girl

–Alex Apatoff

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