Hurry, because this deal ends soon

Products in this story are independently selected and featured editorially. If you make a purchase using these links we may earn commission.
Tarte shape tape
Credit: Tarte

We love a good deal (well, who doesn’t?), but what we love even more is when we find an amazing deal on a product that rarely goes on sale, which is the case right now at Tarte Cosmetics. The brand is celebrating its birthday by giving its members amazing discounts all week long — and today, Tarte loyalty members can score 50 percent off all concealers, including its best-selling Shape Tape concealer!

Yes, we’re serious! You’ll need to be signed in to your Tarte account to redeem this offer. (If you don’t have an account yet, you can sign up for free here.) Then, to snag the cult-favorite product for less, add it to your cart and enter the code BDAY at checkout — this will bring the price down to  a little less than $14. Even if you’re not a loyalty member, you can still score 30 percent off the beloved concealer by using the same code.

Shape Tape Contour Concealer from Tarte Cosmetics
Credit: Tarte

Buy It! Shape Tape Contour Concealer, $13.50 with code BDAY (orig. $27);

“America’s #1 Concealer Brand,” as Tarte touts on its website, sells one tube of the product every 12 seconds, which is why it’s so rare to ever find it discounted. Why do people love the Tarte concealer so much? For starters, its creamy, full-coverage formula is super easy to build and blend. Not only does it conceal dark circles, but it also illuminates and lifts the under eyes for that gorgeous, flawless finish. It can also be used to cover up other imperfections like acne scarring and redness.

Over 17,000 customers have given it a glowing five-star review, with some calling it “the best concealer ever” and their “go-to, holy grail” concealer. The Shape Tape concealer is available in 30 shades, which all happen to still be in stock at the time of writing.

It’s not every day you’ll find the Tarte Shape Tape concealer this cheap, so be sure to stock up on it before this amazing deal ends on Monday, September 28 at 3 a.m. ET.

Do you love a good deal? Sign up for PEOPLE’s Shopping newsletter to stay up-to-date on the latest sales, plus celebrity fashion, home decor and more. And check out PEOPLE’s Coupons page for even more discounts.