February 10, 2016 03:30 PM

With the rapid approach of the release of 
Sports Illustrated Swimsuit
issue and the cover’s big TV reveal this weekend, it can be easy to forget that not all bikini bodies have to look like the perfectly toned, tanned, and oiled-up ones we see inside those pages. But luckily, swimsuitsforall‘s latest #SwimSexy campaign is here, starring three very different plus-size models, each of whom make it abundantly clear that sexy knows no age, race, or size.

Courtesy swimsuitsforall

The latest ads from the plus-size swimwear brand, which will also be featured alongside those more conventional model bodies in Sports Illustrated’s Swimsuit Edition, features 2016 SI Rookie Ashley Graham (who’s still having the best month ever), British Ghanian model and humanitarian Philomena Kwao, and the woman everyone’s buzzing about, Nicola Griffin, whose 56 years make her the oldest woman to ever be included within the pages of the magazine.

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Courtesy swimsuitsforall

Swimsuitsforall are the same people who helped put body positivity in the spotlight, bringing us all those amazing images and collections from style blogger GabiFresh, so it’s no surprise the swimwear brand is finding new ways to promote self-acceptance, continuing to place a strong emphasis on not just seeing a array of body types in the media, but also a diversity within said bodies.

Courtesy swimsuitsforall

Swimsuitsforall’s campaigns consistently challenge viewers to broaden their conception of beauty outside of the narrow definition society has provided us with, and we can’t wait to see what taboos they breakdown next.

What do you think of these new ads from SwimsuitsForAll? Which one is your favorite?

–Emily Kirkpatrick

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